You searched for: "" but we corrected it to "*"

The results has been filter on Tags containing Shopping.
ANA has found 36 results for you, in 1106 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Using GPS analytics and in-the-moment mobile

Recent advances allow us to mine GPS data to understand actual shopper journeys. The new technology even lets us detect visits and trigger mobile surveys to shoppers when they are inside specific stores. But how are these technologies relevant for...

Catalogue: Congress 2013: Think Big
Authors: Thaddeus R. F. Fulford-Jones, Eric H. Weiss
September 26, 2013

Research papers

Local shopping discovery in the age of mobile

Shopping Discovery at the local level - local businesses learn from their customers and other businesses around them to grow their business in the age of mobile. In a segmentation study conducted among consumers and small business across eight...

Catalogue: Big Data World 2017: Smart Data Integration
Authors: Albrecht Kúfner, Greta Baisch
November 14, 2017

Videos

Videos

The shoe mystery

Why do some people own 50 pairs of shoes and are already busy buying the next pair? Based on the success stories of Chanel or Louboutin, unusual research combining observations and scientific findings helped generate new insights for luxury brands.

Catalogue: Fusion 2019
Author: Diana Derval
Company: DervalResearch
November 10, 2019

Research papers

The shopper's mind

Creating an experience or an emotional connection with the customer requires that the marketer or retailer first understand that this experience or emotional connection is not the same for every customer. Across multiple shopping experiences there...

Catalogue: ESOMAR Conference on Retailing/Category Management 2003
Authors: Hollis Ashman, Howard R. Moskowitz, Samuel Rabino, Dorothy Minkus- McKenna
October 26, 2003

Research papers

Shopping missions

This paper will debate firstly which dimensions could be added to shopping missions and secondly, if these dimensions add to the basic principle of missions: can we explain future behaviour more effectively? secondly this paper will focus on the...

Catalogue: Retail and Shopper 2009: The Voice Of The Shopper
Authors: Fabio Martins, David Baxter, Rebecca Gill
Company: Ipsos MRBI
June 15, 2009

Videos

Predicting shopper behavior to win at retail (Spanish)

Using virtual shopping environments to understand shopper behavior. Based on a new virtual simulation platform (GfK SIMSTORE) and innovative research methodologies we are able to understand the perception and intuition of shoppers, and therefore the...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Author: Suyvan Ley
Company: GfK
May 14, 2018

Videos

A game changer in understanding toy purchasers

Conducting a research for the Toys Industry is a big challenge. We have conducted a 360o project (bi-weekly surveys combined with behavioural data), that focuses on the customer journey made by parents buying toys during the Christmas shopping...

Catalogue: Congress 2018
Authors: Marc Smaluhn, Raul Gordo
Company: Netquest
September 23, 2018

Videos

Using GPS analytics and in-the-moment mobile

Recent advances allow us to mine GPS data to understand actual shopper journeys. The new technology even lets us detect visits and trigger mobile surveys to shoppers when they are inside specific stores. But how are these technologies relevant for...

Catalogue: Congress 2013: Think Big
Author: Thaddeus R. F. Fulford-Jones
June 15, 2013