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Research papers

Marketing education for small business

This paper sets out to both examine some of the particular and peculiar needs of the small business sector as well as mapping a plea for changed attitudes among marketing (and other) educators.

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Author: A. H. Davies
June 1, 1976
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Citation

Davies, A. H. (1976a, June 01). Marketing education for small business. ANA - ESOMAR. Retrieved March 20, 2023, from


https://ana.esomar.org/documents/marketing-education-for-small-business