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Research papers

Presentation and practical use of indicators to measure efficiency and the quality of service (French)

The presentation is given in two main parts -first of all the methodology used to develop indicators of the quality of the service followed by two live cases which used this method firstly at KODAK-PATHE and secondly at the Ile-de-France...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Authors: Jacqueline Carof, R. Gliksman, Ph. Perrot
June 15, 1983

Research papers

Contribution of sociological research to the eradication of rheumatic diseases in Spain

The paper shows that the Sociological Study on Rheumatic diseases in Spain (1981), has been very useful in the solution of the problems that this kind of disorders created not only to the Administration (Ministry of Health and Consumption) but to...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Author: Bernardo Rabassa Asenjo
June 15, 1983

Research papers

A practical 'learning tool' for marketing planning when using an extensive marketing research mix

The 'learning tool' as developed by the authors and called “Business Marketing and Marketing Research (B.M.M.R.) game, is especially designed for two groups of people:- Marketing researchers: To train in understanding the relative position of...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Authors: Peter L. F. de Jong, G. G. Immink
June 15, 1983

Research papers

Family decision making and information processing

The purpose of this paper is to analyze information processing mechanisms as they operate in multi-member (household) decision making units. Based on 400 Information Display Board (IDB) experiments conducted separately with husbands and wives in...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Author: Bernard Dubois
June 15, 1983

Research papers

The contribution survey research can make to the decision-making process (German)

The following paper reports on a dialogue held between the President of the German Constitutional Court and the author. This dialogue was set in motion indirectly by an article the author published in 1979 in the Frankfurter Allgemeine Zeitung about...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Author: Elisabeth Noelle-Neumann
Company: Institut für Demoskopie Allensbach GmbH
June 15, 1983

Research papers

The fluctuating fortunes of the U.K. Social Democratic Party

This paper describes the methodology, and outlines some of the findings, of an ongoing programme of political research. The focus is the recently formed UK Social Democratic Party. The SDP, in collaboration with its Alliance partner, the Liberal...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Authors: Tony Lunn, Peter Cooper, Oliver Murphy
Company: QRi Consulting Ltd.
June 15, 1983

Research papers

Measuring the effects of investment in rail services

This paper describes a major study of two rail investments in Glasgow. The main results are presented with commentary on their relevance to the evaluation of similar investments and the lessons for the decision making process that can be learned from...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Author: John Wicks
June 15, 1983