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Research papers

Research into export opportunities of small and medium size companies

Two of the export organizations, each acting on its own responsibility, commissioned a wide scale survey in 1982. The purpose of this survey was to establish which bottlenecks are encounted by exporting small and medium-size companies in their export...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Authors: Theo Hess, Linda Keemink
Company: NIPO
June 15, 1983
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Citation

Hess and Keemink (1983a, June 15). Research into export opportunities of small and medium size companies. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/research-into-export-opportunities-of-small-and-medium-size-companies


Research papers

Conducting research amongst small sectors of consumer markets

This paper discusses a problem that is frequently encountered in consumer market research. It is the requirement to obtain 'usable' samples of small minority market sectors where cost and time constraints exist. The author has not found the answer to...

Catalogue: Seminar 1981: Sampling Problems And Data Collection
Author: Peter Sampson
Company: Burke, Inc.
May 1, 1981
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Citation

Sampson, P. (1981a, May 01). Conducting research amongst small sectors of consumer markets. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/conducting-research-amongst-small-sectors-of-consumer-markets


Research papers

Marketing education for small business

This paper sets out to both examine some of the particular and peculiar needs of the small business sector as well as mapping a plea for changed attitudes among marketing (and other) educators.

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Author: A. H. Davies
June 1, 1976
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Citation

Davies, A. H. (1976a, June 01). Marketing education for small business. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/marketing-education-for-small-business


Research papers

Export market research for smaller organisations

The paper takes the view that increasing affluence in Europe will produce greater opportunities for developing export markets in consumer goods and that those will be attractive to smaller as well as large exporting organisations. It discusses some...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Howard Biggs
June 15, 1973
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Citation

Biggs, H. (1973a, June 15). Export market research for smaller organisations. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/export-market-research-for-smaller-organisations


Research papers

Impact of agricultural market research

The paper points out some reasons for the contrasts between agricultural and commercial market research. Because of the relatively small size of agricultural firms these are in general not in a position to carry out market research of their own. With...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: H. E. Buchholz
June 15, 1972
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Citation

Buchholz, H. E. (1972a, June 15). Impact of agricultural market research. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/impact-of-agricultural-market-research