You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Companies containing Gallup International Association.
ANA has found 17 results for you, in 243 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Probing investor's psyches

Much of economic and financial theory is based on the notion that individuals act rationally and consider all information in decision-making. However, substantial evidence points to the contrary.A case in point is stock trading, where academic...

Catalogue: Asia Pacific 2006
Authors: Verapong Paditporn, Vibhas Ratanjee
Company: Gallup International Association
March 19, 2006

Research papers

The don't know voters

The paper presents a model for investigating the don't know phenomenon in the elections. The model distinguishes four different types of don't know voters according to the way people are stopped or remain stopped in the elections. The testing of the...

Catalogue: Seminar 1986: Opinion Polls
Author: Paula Hirstiö-Snellman
Company: Gallup International Association
June 15, 1986

Research papers

The people and the press

My topic is a relatively new type of opinion polling - the pro bono survey. Pro bono surveys are increasingly common in the U.S. and they represent an important form of publicly disseminated polling. I will discuss the general topic and then tell you...

Catalogue: Seminar 1986: Opinion Polls
Author: Andy Kohut
Company: Gallup International Association
June 15, 1986

Research papers

An automated system of collecting point of sale information from record stores

Contrary to popular belief the 1960's, with the Beatles and the Rolling Stones, were not the boom era of the recorded music industry - this happened in the late 1970's. In 1978 retail sales of recorded music were £596 million (at 1983 prices) and...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Author: Malcom R. Mather
Company: Gallup International Association
June 15, 1984

Research papers

Strategic planning across Europe

Western Europe, viewed from overseas, appears to be a homogenous group of countries linked in harmonious union. Nine countries are linked, politically and economically through the European Economic Community and a further six through E.F.T.A. - The...

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning
Authors: Roger Sargood, Malcom R. Mather
Company: Gallup International Association
June 15, 1983

Research papers

Reliability and sensitivity of research surveys

Elements of the design and operation of large scale surveys introduce sources of error not adequately dealt with in normal textbook formulae. Nevertheless, it is often possible by comparing the results of replicated surveys to arrive at objective and...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Author: Norman L. Webb
Company: Gallup International Association
June 15, 1983

Research papers

Cost effective advertising

Advertising performance is probably the most discussed subject amongst marketing and advertising people, particularly in the pharmaceutical field. This paper discusses the way that Ciba-Geigy and their advertising agency, the General Advertising...

Catalogue: Seminar 1983: Information For Decision Making In The Pharmaceutical Industry
Authors: Frank Collins, Geoffrey C. Brook
Company: Gallup International Association
June 15, 1983

Research papers

The classification of radio audiences in terms of needs, psychographics and interests

The study from which this paper has been written was conducted on behalf of Radio Luxembourg (London) Limited, part of Compagnie Luxembourgeoise de Teledifussion's television and radio service. In 1979 Radio Luxembourg commissioned Social Surveys...

Catalogue: Seminar 1982: Improving Media Research
Author: Malcom R. Mather
Company: Gallup International Association
June 15, 1982

Research papers

Development of the product and corporate image of a radio station

The marketing objectives and programming output for a radio station never remain the same, neither do the problems. But the research programme set up in 1979 has proved to be an accurate and flexible instrument. Radio Tele Luxembourg is firmly...

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Authors: Bruce Roberts, Malcom R. Mather
Company: Gallup International Association
June 15, 1981