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Research papers

The use of life-style research for the analysis of eating habits in Austria

The present paper contains the results of a typology concerning the eating habits of the Austrian population. The basic data were collected as part of a large life- style-survey among 4000 persons. Therefore it becomes possible to analyse far...

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?
Author: Gunda Plasser
June 15, 1989
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Citation

Plasser, G. (1989a, June 15). The use of life-style research for the analysis of eating habits in Austria. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/the-use-of-life-style-research-for-the-analysis-of-eating-habits-in-austria


Research papers

The use of life-style research for the analysis of eating habits in Austria (German)

The present paper contains the results of a typology concerning the eating habits of the Austrian population. The basic data were collected as part of a large life- style-survey among 4 persons. Therefore it becomes possible to analyse far reaching...

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?
Author: Gunda Plasser
June 15, 1989
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Citation

Plasser, G. (1989a, June 15). The use of life-style research for the analysis of eating habits in Austria (German). ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/the-use-of-life-style-research-for-the-analysis-of-eating-habits-in-austria-german-


Research papers

An analysis of the quality factor for adding value in food and drink markets

In its major food and drink forecasting study across West Europe (NUTRITION 1990), GIRA predicted the volume decline in food and drink markets, but compensated by an increase in value in food markets. The explanation of this paradox is that the...

Catalogue: Seminar 1983: New Product Development
Author: Jacques Belay
November 21, 1983
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Citation

Belay, J. (1983a, November 21). An analysis of the quality factor for adding value in food and drink markets . ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/an-analysis-of-the-quality-factor-for-adding-value-in-food-and-drink-markets-


Research papers

Translating qualitative research findings into successful advertising and marketing action

The paper sets out to show the unique role that carefully executed qualitative research can play in providing a detailed understanding of consumer behaviour within a given market, and of the attitudes, imagery, wants and needs which underlie and...

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Author: Mary Goodyear
June 15, 1980
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Citation

Goodyear, M. (1980a, June 15). Translating qualitative research findings into successful advertising and marketing action . ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/translating-qualitative-research-findings-into-successful-advertising-and-marketing-action-


Research papers

The changing pattern of key West European food and drink markets

The significant food groups operating in West Europe have become increasingly aware in the past three-four years of significant changes in eating habits caused by a mixture of supply innovations, food price movements, reaction to recession and life...

Catalogue: Seminar 1979: New Product Development
Author: Jacques Belay
October 1, 1979
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Citation

Belay, J. (1979a, October 01). The changing pattern of key West European food and drink markets. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/the-changing-pattern-of-key-west-european-food-and-drink-markets


Research papers

Children in Germany

This paper deals with the attitudes and consumer habits of children aged from 12 to 14 years. The data were taken from a study 1) carried out in 1977 by 10 magazine publishing houses in West Germany. The sample consisted of 3000 subjects aged from 12...

Catalogue: Seminar 1978: Researching Children
Author: Wolfgang Machnik
October 1, 1978
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Citation

Machnik, W. (1978a, October 01). Children in Germany . ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/children-in-germany-


Research reports

Etude qualitative sur la consommation du vin blanc en Grande-Bretagne

Le Conseil Interprofessionnel du Vin de Bordeauxdesire lancer sur le marche britannique unnouveau vin blanc de la region bordelaise.Une etude done s'est revelee necessaire pour:1. Determiner les attitudes des consommateursbritanniques a l'egard du...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1978
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Citation

, C. (1978a, June 01). Etude qualitative sur la consommation du vin blanc en Grande-Bretagne. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/etude-qualitative-sur-la-consommation-du-vin-blanc-en-grande-bretagne


Research reports

Motivational research on Whitebread Brewmaster

Brewmaster is a premium ale manufacturedby Whitbread. Two versions of Draught Brewmaster were test marketedin 1972/1973 but failed to achieve target levels ofconsumption. The research was required in order to examine consumer'smotivations in drinking...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 13, 1974
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Citation

, C. (1974a, May 13). Motivational research on Whitebread Brewmaster. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/motivational-research-on-whitebread-brewmaster


Research reports

Research report on body lotion

Richardson Merrill has the license to produce HTH, aSwedish hand and body lotion, in this country. In Sweden, the product is sold on a strong medical platform. Fourconcepts have been produced using elements of the informationused in Sweden in order...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 11, 1974
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Citation

, C. (1974a, January 11). Research report on body lotion. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/research-report-on-body-lotion