Resources Library by ANA

General practitioners' price awareness in the asthma market

This paper outlines the method and some of the main findings of a research study conducted amongst 102 General Practitioners in the UK in August 1986. The aim of the study was to establish the extent of GPs' awareness of the prices of products...

Catalogue: Seminar 1987: Pricing And Forecasting In Pharmaceutical Industry

Author: Christine McCann

June 15, 1987

How extra strong research helped launch extra strong teabags

The research programme was valuable in two main respects. First, it was early experience of a simulated test market in the region which helped in making a launch/no launch decision. In the event the major parameters predicted by the LOCATOR test were...

Catalogue: Seminar 1987: Research In Arab Countries

Authors: Janet Katz, Charles A. Rhodes

Company: MEMRB

June 15, 1987

The image of a Western European country and its products in Japan

The Italian Institute for Foreign Trade (ICE) is a public organisation whose institutional tasks concern the promotion of the image of Italy and the development of foreign trade. At the time of the study the trade exchange between Italy and Japan was...

Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research

Authors: Paolo E. Mazzoletti, Robert J. Wilk

Company: Marplan Forschungsgesellschaft mbH

June 15, 1986

Estimating sales volume potential for new innovative products with case histories

Estimating sales volume potential for new innovative products is generally quite difficult. Traditional comparative measurement methods of presenting to potential consumers some competitive products along with the new unique product is obviously not...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making

Authors: Lynn Y.S. Lin, Alain Pioche, Patrick G. M. Standen

Company: Burke, Inc.

June 15, 1986

A marketing aid (French)

The purpose of this account is to set out the results of 3 years of concrete experience gained on this model and its simulation software. It breaks down into three main sections: I. The principle of the model insofar as concerns data collection and...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making

Authors: Christophe Riboud, Françoise Roussel, François Bourguignon

Company: IFOP

June 15, 1986

A marketing aid

The purpose of this account is to set out the results of 3 years of concrete experience gained on this model and its simulation software. It breaks down into three main sections: I. The principle of the model insofar as concerns data collection and...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making

Authors: Christophe Riboud, Françoise Roussel, François Bourguignon

Company: IFOP

June 15, 1986

Marketing strategy in a saturated market

In brief, the main objective of product strategies in a mature consumer market should be to achieve sales growth and a stable market share by creating new markets in one or both of two ways above: by launching new products that provide previously...

Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research

Author: Tomiaki Nagase

June 15, 1986

A new type of copier

At the end of 1984 Canon, represented in Switzerland by W. Rentsch AG, decided to launch a completely new type of copier: the Canon Laser Copier 9030. This machine has a wide range of new features based on digital principles. Primary research was...

Catalogue: Seminar 1986: Problem Solving In Industrial Marketing

Authors: René Egger, Paul E. Dobler

June 15, 1986

Assortment changes un food retail stores

The purpose of this paper is to give a historical review of food assortment trends, especially in the last fifteen years. The current situation is that the consumer can choose between more and more "new" variants in the different product groups. This...

Catalogue: Seminar 1986: Retail Strategies For Profit And Growth

Author: Bo P. Kaiser

June 4, 1986