You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Commercial Communications.
ANA has found 232 results for you, in 81 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research reports

Qualitative research on Mosaic and R.S.V.P. tv commercials

The prime objectives of the research were:1. To determine the ability of 1971commercials for R.S.V.P. and Mosaicto communicate the creative strategy; 2. To establish whether the commercialshave any negative or confusing elements; 3. To check the 1971...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 21, 1972
×

Citation

, C. (1972a, March 21). Qualitative research on Mosaic and R.S.V.P. tv commercials. ANA - ESOMAR. Retrieved June 03, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-mosaic-and-r-s-v-p-tv-commercials


Research reports

C37 name and advertising qualitative research

The research objectives were as follow:1. To assess reactions to the name "Cupboard Love'; 2. To gauge communication of, and reactions to,the proposed script and storyboard for thelaunch commercial;3 . To assess reactions to mock-ups of packet...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 3, 1973
×

Citation

, C. (1973a, October 03). C37 name and advertising qualitative research. ANA - ESOMAR. Retrieved June 03, 2023, from


https://ana.esomar.org/documents/c37-name-and-advertising-qualitative-research


Research reports

Qualitative research on Aquafresh commercials

The objectives of the research reported here were:1. To check that the untested Aquafreshcommercials communicate breath freshnessand cleanness and are on strategy; 2. To assess whether the increased personalelement affects, either positively...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 18, 1973
×

Citation

, C. (1973a, August 18). Qualitative research on Aquafresh commercials. ANA - ESOMAR. Retrieved June 03, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-aquafresh-commercials


Research reports

Qualitative research on Fly-Tox short life evaporator

Ciba-Geigy is intending to launch a new variant ofFly-Tox. Five advertising approaches for Fly-Tox 42 have beenproduced.About this collection:Peter Cooper (1936-2010) was co-founder of Cooper Research & Marketing, later CRAM International,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 21, 1973
×

Citation

, C. (1973a, June 21). Qualitative research on Fly-Tox short life evaporator. ANA - ESOMAR. Retrieved June 03, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-fly-tox-short-life-evaporator


Research reports

Qualitative research report on TCP 'Tavern' commercial pre-test

A new 15 second commercial for TCP intended for use inthe 1973/74 Winter Campaign has been produced. Althoughthis commercial, is, as yet, only in a pilot form, it wasdecided to pre-test it as it represents a departure fromprevious Winter Campaigns...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 3, 1973
×

Citation

, C. (1973a, December 03). Qualitative research report on TCP 'Tavern' commercial pre-test. ANA - ESOMAR. Retrieved June 03, 2023, from


https://ana.esomar.org/documents/qualitative-research-report-on-tcp-tavern-commercial-pre-test


Research reports

Birds Eye Peas commercials

Three new advertising routes have been developed for BirdsEye Peas and were available for pulse slide exposure toconsumers. The general objectives of this research were to evaluatethe appeal of these three approaches. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1976
×

Citation

, C. (1976a, April 01). Birds Eye Peas commercials . ANA - ESOMAR. Retrieved June 03, 2023, from


https://ana.esomar.org/documents/birds-eye-peas-commercials-


Research reports

Qualitative research on Close-Up advertising

A new campaign- 'In-Flight ' and 'Grand Hotel ' - has beendeveloped for the 1976 relaunch of new Close-Up withfluoride. The objectives of this research were: 1. To explore consumer reactions to the basic idea of thecommercials;2. To check whether...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1975
×

Citation

, C. (1975a, November 01). Qualitative research on Close-Up advertising. ANA - ESOMAR. Retrieved June 03, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-close-up-advertising


Research reports

Body Mist advertising research

This research studied the communication of the new BodyMist commercial. The research was in two stages. Thefirst stage quickly examined three films before the advertisements went onair, and a verbal report was made. The second stage ofthe research...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1976
×

Citation

, C. (1976a, June 01). Body Mist advertising research. ANA - ESOMAR. Retrieved June 03, 2023, from


https://ana.esomar.org/documents/body-mist-advertising-research


Research reports

Qualitative research into Kenco coffee bags advertising

The coffee bag market and in particular, Kenco,has a lot of latent potentials which should bewell worth exploiting. In order to obtain anevaluation of this potential, it is proposed to run a test area television commercial topromote 'Kenco Fresh...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1979
×

Citation

, C. (1979a, February 01). Qualitative research into Kenco coffee bags advertising . ANA - ESOMAR. Retrieved June 03, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-kenco-coffee-bags-advertising-