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Research reports

Qualitative research on new Golden Churn packaging

The general objectives of this research were to evaluate'housewives' responses to new packaging for Golden Churn. About this collection:Peter Cooper (1936-2010) was co-founder of Cooper Research & Marketing, later CRAM International, with...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 11, 1972
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Citation

, C. (1972a, December 11). Qualitative research on new Golden Churn packaging. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-new-golden-churn-packaging


Research reports

Qualitative research on Aquafresh commercials

The objectives of the research reported here were:1. To check that the untested Aquafreshcommercials communicate breath freshnessand cleanness and are on strategy; 2. To assess whether the increased personalelement affects, either positively...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 18, 1973
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Citation

, C. (1973a, August 18). Qualitative research on Aquafresh commercials. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-aquafresh-commercials


Research reports

Qualitative research on Nutty

In view of the sharp downward trend in Nutty sales inestablished areas, research was required for consumerusage and attitudes in order to try and identify possiblereasons for this decline. The objectives of the research reported here were to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1976
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Citation

, C. (1976a, June 01). Qualitative research on Nutty. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-nutty


Research reports

Qualitative research on Crowbar packs and concepts

Rowntree Mackintosh has developed a new children's chewy bar - CROWBAR. The objectives of this research were to examine: 1. Responses to the pack designs in terms of their visual appeal and general product communication; 2. Attitudes to the two...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1977
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Citation

, C. (1977a, February 01). Qualitative research on Crowbar packs and concepts. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-crowbar-packs-and-concepts


Research reports

Research report on two new countlines

Rowntree Mackintosh has developed two potentialcountlines:1. A chocolate-covered lemon bar with fruit andnuts;2. A ginger bar, similar to a Mars bar.The objectives of this research were: 1. To obtain consumer responses to the lemon barand ginger bar...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1979
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Citation

, C. (1979a, February 01). Research report on two new countlines. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/research-report-on-two-new-countlines


Research reports

Pre-packed pastry

This research was undertaken to provide a guide to the relative acceptability of five pastry types in five different conceptual states in six different forms of packaging. About this collection: Peter Cooper (1936-2010) was co-founder of Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1970
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Citation

, C. (1970a, June 01). Pre-packed pastry. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/pre-packed-pastry


Research reports

Project Carnation

The principal objectives of this research were to ascertain the meanings and associations of ten potential names for a range of male toiletry products, particularly spray and liquid hairdressing and deodorant products, aimed at16-25 years-old men....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 18, 1971
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Citation

, C. (1971a, June 18). Project Carnation. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/project-carnation-name-research


Research reports

Qualitative research on wool jersey menswear

This report sets out the results of a small-scale qualitative study of men's attitudes to Wool Jersey menswear, and their responses to a copy platformfor the concept. About this collection: Peter Cooper (1936-2010) was co-founder of Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1971
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Citation

, C. (1971a, September 01). Qualitative research on wool jersey menswear. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-wool-jersey-menswear


Research reports

Qualitative research on new packs for Manikin and for Manikin Mild

The research objectives were: 1. To examine attitudes towards Manikin and thecurrent Manikin pack;2. To obtain responses to a number of variants of the Manikin pack;3. To explore reactions to the concept and thesmoking qualities of a long slim...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 8, 1972
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Citation

, C. (1972a, July 08). Qualitative research on new packs for Manikin and for Manikin Mild. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-new-packs-for-manikin-and-for-manikin-mild