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Research reports

Exploratory research into the attitudes and behaviour of women with regard to hair removal prepared for Sanitas Ltd.

The overall purpose of the research was to obtain ageneral view of the behavior and attitudes of women withregard to hair removal in order to position Buto advantageouslyin the depilatories market. About this collection:Peter Cooper (1936-2010)...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 11, 1974
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Citation

, C. (1974a, April 11). Exploratory research into the attitudes and behaviour of women with regard to hair removal prepared for Sanitas Ltd.. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/exploratory-research-into-the-attitudes-and-behaviour-of-women-with-regard-to-hair-removal-prepared-for-sanitas-ltd-


Research reports

Qualitative research on a heavy duty vacuum cleaner for industrial and domestic use

The research was required:1. To obtain some idea of market reactions to thecompetitive models being sold and, in particular,whether they were likely to be sold to businessesor to domestic consumers;2. To obtain reactions from the possible marketto...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 3, 1974
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Citation

, C. (1974a, April 03). Qualitative research on a heavy duty vacuum cleaner for industrial and domestic use. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-a-heavy-duty-vacuum-cleaner-for-industrial-and-domestic-use


Research reports

Advertising research on 'Stowaway'

Two storyboard commercials - 'Cabin' and 'Aircraft' - havebeen developed for the launch of a range of fragrancesprays under the brand name 'Stowaway' . The generalobjectives of this research were to obtain specific andcomparative data about the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 13, 1974
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Citation

, C. (1974a, February 13). Advertising research on 'Stowaway'. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/advertising-research-on-stowaway-


Research reports

Qualitative research on Grecian 2000 in the U.K.

Combe Inc. is a manufacturer of a hair colorantproduct, Grecian 2000, which is marketed in the US and which, unlike other dyes and tints,works in a cumulative way by progressively depositingcolor on and within the hair until the desiredhair shade is...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1974
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Citation

, C. (1974a, January 01). Qualitative research on Grecian 2000 in the U.K.. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-grecian-2000-in-the-u-k-


Research reports

Qualitative research on Stronghold reformulations

In addition to the original Stronghold formulation whichpermits claims of disinfecting, cleaning, deodorizing, perfuming and fungicidal action, four reformulatedideas have been put forward for qualitative examination.These ideas are not seen...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 11, 1973
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Citation

, C. (1973a, December 11). Qualitative research on Stronghold reformulations. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-stronghold-reformulations


Research reports

All temperature Daz

The general objectives of this research were to investigatereactions to ''All Temperature" Daz. Since last Autumn in Angliaand South West/Wales TV Regions, Daz has been distributed withnew pack copy claiming "All Temperature Daz washes whitest everin...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 14, 1973
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Citation

, C. (1973a, November 14). All temperature Daz. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/all-temperature-daz


Research reports

Qualitative research on Trophy Bar and launch commercial

Mars have developed a new chocolate bar, called Trophy,with a wafer filling and containing nuts (peanuts).For these two commercials have been produced, intendedjointly to launch the product. About this collection:Peter Cooper (1936-2010) was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 3, 1973
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Citation

, C. (1973a, September 03). Qualitative research on Trophy Bar and launch commercial. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-trophy-bar-and-launch-commercial


Research reports

Qualitative research on beds for Schreiber

Schreiber is planning to launch into the bedmarket in Autumn 1973. The purpose of this researchwas to assist in the development of advertising andalso to provide general information on consumerattitudes to bed-buying, ideas about media andresponses...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1973
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Citation

, C. (1973a, August 01). Qualitative research on beds for Schreiber. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-beds-for-schreiber


Research reports

Project A.2.

The general objective of the research was to exploreways of presenting a new Gallaher brand in the low-tar market, for smokers who have rejected Silk Cutand existing brands (as not giving sufficient flavor/satisfaction) but may be assumed to belikely...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 23, 1973
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Citation

, C. (1973a, June 23). Project A.2.. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/project-a-2-