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Research reports

Qualitative research on Fly-Tox short life evaporator

Ciba-Geigy is intending to launch a new variant ofFly-Tox. Five advertising approaches for Fly-Tox 42 have beenproduced.About this collection:Peter Cooper (1936-2010) was co-founder of Cooper Research & Marketing, later CRAM International,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 21, 1973
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Citation

, C. (1973a, June 21). Qualitative research on Fly-Tox short life evaporator. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-fly-tox-short-life-evaporator


Research reports

Qualitative research on Tooty Frooties in cartons

Marketing is concerned at the relatively low distribution of Tooty Frooties in grocers, and hopethat the introduction of a 10p carton may helpalleviate this distribution problem. It is alsofelt, however, that there may be a potential marketfor a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 15, 1973
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Citation

, C. (1973a, April 15). Qualitative research on Tooty Frooties in cartons. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-tooty-frooties-in-cartons


Research reports

Qualitative research on GII potential advertising approaches

The general objectives of this research were to evaluatemen's responses to three approaches for the televisionlaunch of GII. About this collection:Peter Cooper (1936-2010) was co-founder of Cooper Research & Marketing, later CRAM...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 8, 1972
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Citation

, C. (1972a, July 08). Qualitative research on GII potential advertising approaches. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-gii-potential-advertising-approaches


Research reports

Qualitative research on recently launched low-tar brands

This research was designed to provide preliminaryindications on the progress of the launch soft SilkCut No3, Embassy Extra Mild, and Players York, andthe reactivation of Pall Mall. About this collection:Peter Cooper (1936-2010) was co-founder of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 18, 1972
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Citation

, C. (1972a, March 18). Qualitative research on recently launched low-tar brands. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-recently-launched-low-tar-brands


Research reports

Report on exploratory research into snacks

Exploratory research was required in order to assess the viability of the market for frozen 'snack' products. The broad research objectives were to assess consumer attitudes towards the idea of frozen 'snack ' products and to identify the needs of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1971
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Citation

, C. (1971a, September 01). Report on exploratory research into snacks . ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/report-on-exploratory-research-into-snacks-


Research reports

Exploratory research in Jamaica on the potential for Lucozade

This research was undertaken to help determine whether there are viable propositions for launching Lucozade in the West Indies (Jamaica). The specific objectives of the research were: 1) To provide general background informationabout Jamaican...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971
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Citation

, C. (1971a, August 01). Exploratory research in Jamaica on the potential for Lucozade. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/exploratory-research-in-jamaica-on-the-potential-for-lucozade


Research reports

Project D.C.I. (Part 2)

The objectives of this research were to examine names, packs, and products for a small tipped cigarette to be launched into the Irish market; it is the second stage of Qualitative Research, the first having been a feasibility study on attitudes...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1971
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Citation

, C. (1971a, July 01). Project D.C.I. (Part 2). ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/project-d-c-i-part-2-


Research reports

Qualitative research on Silvikrin conditioning rinse

Beecham Products U.K. Ltd. is considering marketing a conditioner product under the Silvikrin label. The research was conducted in two stages. The objectives of the research reported here were in stage I:1. To discover the advantages and disadvantage...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1971
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Citation

, C. (1971a, July 01). Qualitative research on Silvikrin conditioning rinse. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-silvikrin-conditioning-rinse


Research reports

Qualitative research on Yeast-Vite D advertising

Three alternative treatments for the launch of Yeast-Vite D were drawn up for evaluation: 1. 'Announcing a natural tonic food supplement to keep you above par'. Visuals of a woman on bicycle, pack, and graph.2. 'Nerves? New Yeast-Vite D is the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1971
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Citation

, C. (1971a, May 01). Qualitative research on Yeast-Vite D advertising . ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-yeast-vite-d-advertising-