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Research papers

The small enterprise blueprint

Small Enterprises (SE) organisations with less than 50 employees, are often overlooked by market research agencies. However, in the UK alone SE account for 42% of all UK business turnover. It was in this context of untapped opportunity Northstar...

Catalogue: Congress 2018
Authors: Alex Holmes, Alex Wilman, Ben Grainger
Company: Northstar Research
September 23, 2018
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Citation

Holmes, Wilman and Grainger (2018a, September 23). The small enterprise blueprint . ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/the-small-enterprise-blueprint--9413


Research papers

A stimulating challenge

Qualitative research in the Arab speaking countries is a new development in a relatively young industry. The rich and diverse cultural and historical heritage of the region presents a stimulating task for the market researcher. This paper is an...

Catalogue: MENAP Forum 1996: Pressure On Profit
Author: Haifa Abbas
Company: Martpoint Marketing Research Consultants
March 1, 1996
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Citation

Abbas, H. (1996a, March 01). A stimulating challenge . ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/a-stimulating-challenge-


Research papers

Marketing and research in the Arab World

This paper aim at illustrating the challenges felt by blue chip FMCG companies in formulating their marketing mix strategies in today's Arab markets, giving examples of the question marks facing its products, pricing and promotional policies. The...

Catalogue: Seminar 1987: Research In Arab Countries
Authors: Bob Williams, Mansour Elganady
June 15, 1987
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Citation

Williams and Elganady (1987a, June 15). Marketing and research in the Arab World. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/marketing-and-research-in-the-arab-world


Research papers

New challenges to market researchers (German)

The following paper gives a summary of articles from papers, which are dealing with themes of management, marketing, market research and advertising. The various aspects are summarised in 10 statements. These statements will be taken into...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Author: Heinz Alpers
June 15, 1982
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Citation

Alpers, H. (1982a, June 15). New challenges to market researchers (German). ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/new-challenges-to-market-researchers-german-


Research papers

New challenges to market researchers

The following paper gives a summary of articles from papers, which are dealing with themes of management, marketing, market research and advertising. The various aspects are summarised in 10 statements. These statements will be taken into...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Author: Heinz Alpers
June 15, 1982
×

Citation

Alpers, H. (1982a, June 15). New challenges to market researchers. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/new-challenges-to-market-researchers


Research papers

The restructuring of Japan's pharmaceutical business

Japan has only rudimentary pharmaceutical distribution capabilities overseas where competition is also intense. Thus, the outlook for the current core of the national Japanese pharmaceutical industry is bleak. There is no clear evidence that a...

Catalogue: Seminar 1981: International Pharmaceutical Marketing Research
Author: Leif Schaumann
September 1, 1981
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Citation

Schaumann, L. (1981a, September 01). The restructuring of Japan's pharmaceutical business. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/the-restructuring-of-japan-s-pharmaceutical-business


Research papers

Challenges of market research by the limits to growth (German)

Over a period of 25 years we have experienced a steady growth of consumption and waste in our industrial societies. Now, a reversal of this trend is going on. Deficits and deficiencies of the industrial societies are growing. Crucial points in the...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Ulrich Jetter
September 1, 1974
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Citation

Jetter, U. (1974a, September 01). Challenges of market research by the limits to growth (German). ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/challenges-of-market-research-by-the-limits-to-growth-german-


Research papers

Challenges of market research by the limits to growth

Over a period of 25 years we have experienced a steady growth of consumption and waste in our industrial societies. Now, a reversal of this trend is going on. Deficits and deficiencies of the industrial societies are growing. Crucial points in the...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Ulrich Jetter
September 1, 1974
×

Citation

Jetter, U. (1974a, September 01). Challenges of market research by the limits to growth. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/challenges-of-market-research-by-the-limits-to-growth