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Research papers

A framework for the formulation of long-range educational policy in marketing

The paper argues that marketing education systems must be analysed and understood as open systems. Such a perspective focuses interest on the inter-relationship between system and environment, and in this paper, on the manner in which a system's...

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Author: John A. Murray
June 1, 1976

Research papers

Marketing in the undergraduate curriculum

It is paradoxical that while the introduction of Marketing into formal educational courses in the U.K. was at the sub-degree level, the present emphasis is now upon postgraduate and post experience courses. Indeed, many Marketing educators consider...

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Author: Michael J. Baker
June 1, 1976

Research papers

Who should educate whom?

This paper considers the educational needs of market researchers and how they can best be employed to further the growth and prosperity of the profession as a whole,. It starts from the premise that market research is a practical business discipline...

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Author: Gerald de Groot
June 1, 1976

Research papers

Round-table discussion

The participants should try to find a common understanding of what we mean by pharmaceutical education and training. The question needs some addition: education and training of market researchers or for marketing research, or in marketing research?...

Catalogue: Seminar 1975: Pharmaceutical Market Research For New Product Development
Authors: Alfred P. Cohen, Coen C. J. de Koning, David Monieson, Erich Werner
March 1, 1975

Research papers

The use of survey research in the planning of higher education

This paper looks at the way in which survey research has helped at different stages in the life of the Open University in Great Britain. The Open University, set up in 1969 to provide a second chance for adults to obtain a university decree, is based...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Naomi E. Mcintosh
September 1, 1973

Research papers

Adaptive patterns of marketing education

This paper examines the need at University level for education, rather than specific training, for marketing. Its focus is the individual marketing executive on the assumption that during his/her marketing lifetime many specific skills acquired in...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Authors: M. Christopher, Gordon S.C. Wills
September 1, 1972

Research papers

Stipendienplatze in zehn instituten (English)

What is it that tends to make the professional education of the market researcher a problem? Well, there is no other difficulty than what quite normally is to be expected when a new intellectual profession is coming into existence. Suppose a method...

Catalogue: ESOMAR Congress 1966
Author: Elisabeth Noelle-Neumann
September 4, 1966

Research papers

Stipendienplatze in zehn instituten (German)

What is it that tends to make the professional education of the market researcher a problem? Well, there is no other difficulty than what quite normally is to be expected when a new intellectual profession is coming into existence. Suppose a method...

Catalogue: ESOMAR Congress 1966
Author: Elisabeth Noelle-Neumann
September 4, 1966

Research papers

Education of market researchers

Rapid growth in the demand for market research since 1945 has imposed severe strains on the available supply of researchers. Examination of existing academic institutions reveals that nobody is producing trained market researchers. Additionally -...

Catalogue: ESOMAR Congress 1966
Author: A. B. Vos
September 1, 1966