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Videos

Semiotics fused with digital media analytics, why wouldn't you?

Digital media offers oceans of 'real data' but cannot of itself identify the human meanings. Semiotics enables us to identify the structures which define meaning but is entirely qualitative. We combined both to create 21st-century Qual & Quant.

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Preriit Souda, John Landell Mills
Company: PSA Consultants
September 8, 2019

Videos

Beyond the Red Wall: Keynote interview

Why did Labour lose? Why the Conservatives won? What happens next? What does this tell us about the likely outcome in the US election?

Catalogue: Insights Festival 2020
Authors: Deborah Mattinson, Stephen Bush
September 15, 2020

Case studies

Uses of research for decision making in the social-political sphere (German)

Using the example of the German General Election 1976 we show how decisions can be reached with the help of survey research. Many examples are detailed: 1. Definition of the central theme of the election campaign; 2. Decision concerning the election...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Author: Elisabeth Noelle-Neumann
Company: Institut für Demoskopie Allensbach GmbH
June 15, 1977

Research papers

The communication society

A hundred years ago, as the eighteen hundreds were drawing to a close, there were many speculations about the shape of the coming century. In fact our forefathers seemed to have speculated more about the coming twentieth century than we speculate...

Catalogue: ESOMAR Congress 1989
Author: Hans L. Zetterberg
June 15, 1989

Research papers

The influence of green politics on the common agricultural policy

This four-part paper looks at the context within which the Common Agricultural Policy (CAP) of the European Community (EC) is set; the alternative ideas of the Greens and the way in which they seek to influence policy. Introduction looks at the...

Catalogue: Seminar 1992: European Agriculture In Transition
Author: Jean Lambert
June 15, 1992

Research papers

Conditions favouring "leftist extremism" in the Federal Republic of Germany

In 1975 the Federal Ministry of the Interior commissioned Infratest Wirtschaftsforschung GmbH to make a study of the causes of political extremism, in particular of leftist extremism. This study is designed to identify the causes for the development...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Author: Yola Laupheimer
Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH
June 15, 1977

Research papers

Close, but no cigar

The time is early 1989. The Berlin wall is up. The Soviet Union is just what its name implies: a union. 1992 is a soon-to-happen promising event - and Europe is a private club of old-world nations, not an open concept. The client is the toughest...

Catalogue: ESOMAR Congress 1995: Making The Decision
Author: Philippe Boutié
September 1, 1995

Research papers

Language, the press and political attitudes

Canada’s communications experience is of interest to other heterogeneous societies, especially where there are vertical cleavages such as language and region. The influence of language in the communications flow is highly visible, it means that...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Arthur Siegel
August 1, 1975

Research papers

National value systems

Values are regarded as ordering principles for social action. This explains some of the scientific attention value problems have recently received. Is social change promoted by and linked to change in values? Are there both changeable and...

Catalogue: ESOMAR/WAPOR Seminar 1980: Opinion Polls
Author: Gerhard Schmidtchen
June 15, 1980