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Research papers
The small enterprise blueprint
Small Enterprises (SE) organisations with less than 50 employees, are often overlooked by market research agencies. However, in the UK alone SE account for 42% of all UK business turnover. It was in this context of untapped opportunity Northstar...
Catalogue: Congress 2018
Authors: Alex Holmes, Alex Wilman, Ben Grainger
Company: Northstar Research
September 23, 2018
Research papers
Blink of an eye
This paper will talk about my learnings and give simple solutions to several analytical and technical challenges faced by most mid-sided companies working in the insights and strategy sphere- companies that don't have the kind of large-scale IT...
Catalogue: Big Data World 2017: Smart Data Integration
Author: Preriit Souda
Company: KANTAR TNS Malaysia
November 10, 2017
Research papers
Local small and medium enterprises in less developed countries
Success in the market research industry might well be coming from local SMEs (Small and Medium Enterprises) segment and not just coming from the traditional focus on big multinational corporations. This presentation shows how market researchers value...
Catalogue: Asia Pacific 2011: Increasing Value Through Simplicity
Authors: Thong Tuong Tuan, Dung Tran Ngoc
Company: INTAGE HOLDINGS Inc.
March 20, 2011
Research papers
Small business banking
The paper argues that the small business market is a key sector for banks, providing the future base for the important corporate middle market and that there are opportunities for hunks to increase their business profitability in this sector while at...
Catalogue: Seminar 1992: Banking And Insurance- Pressure On Profits, Pressure On Research
Author: Mervyn Flack
June 15, 1992
Research papers
Recession and the financial decisions of smaller businesses
This paper examines the effect that the recession has had on the financial behaviour of small businesses and their optimism about the future. The main finding is that the age of the business and the change in its turnover over the preceding year are...
Catalogue: Seminar 1992: Banking And Insurance- Pressure On Profits, Pressure On Research
Author: Nick Watkins
June 15, 1992
Research papers
