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Videos

Unlocking the Secrets of Agile Information

Mars Wrigley has embarked on a journey to enhance its portfolio with healthier options that cultivate people?s need for more physical, emotional and social resilience. To develop this health and well-being strategy, they combined foundational and...

Catalogue: Asia Pacific 2023 - Innovation
Authors: Thomas Troch, Selma van t Hul
November 27, 2023

Videos

Wooing the Next Billion Customers

As startups and established brands grapple for profitable growth across markets, pioneering the development of a customer acquisition model that can lower the cost of growth is imperative. India?s rise as the world?s most populous economy with low...

Catalogue: Asia Pacific 2023 - Innovation
Authors: Adrian Terron, Anju Joseph, Kavita Mahto
November 22, 2023

Videos

The Product Launch that Haunted Us

The Product Launch that Haunted Us

Catalogue: Congress 2023
Authors: Brian Lynn, Charles Wilson
Company: New Balance
October 5, 2023

Videos

Embracing Smart Products, Services and Systems

Beyond Hypotheticals: Actionable Takeaways for Brands and Agencies 

Catalogue: Congress 2023
Author: Michael Hess
Company: Virtual Incentives
October 5, 2023

Videos

Computing the crystal ball

Winning with trends by understanding current trends and predicting trends before they occur can be used to launch an on-trend product in the market, prepare the innovation pipeline to help businesses gain market share in the category and drive...

Catalogue: Asia Pacific 2020 - Insights Festival
Authors: Chandan Agarwal, Barnava Nandi
Company: Unilever
November 3, 2020

Videos

Masking for a friend

A story of resilience and positivity from the Founder of Relish. With innovation a core strength of the team, this insight agency decided to put their money where their mouth is right behind a new brand of face mask, Curb Masks. Should...

Catalogue: Insights Festival 2020
Author: Monique Drummond
Company: Relish Research
September 16, 2020

Videos

Food science magic

Learn how Eclipse Food is delivering healthy, humane, and sustainable choices, one ice cream at a time. 

Catalogue: ESOMAR TV: Client Summit 2020 at Home
Author: Aylon Steinhart
Company: Eclipse Foods
June 18, 2020

Videos

Impact not to be sniffed at: How one study changed the global culture of fragrance

A case study that shows how IFF - a fragrance company - used ethnography to start making products for the first time...with products hitting the shelf in Oct 2019.

Catalogue: Fusion 2019
Authors: Oliver Sweet, Katell Maguet
Companies: Ipsos MRBI, International Flavors & Fragrances (IFF)
November 10, 2019

Videos

Rapid impact

Making a new product a market leader in one year through machine learning, psychology, and ethnography based differentiating insights. The product that we will be discussing in this paper, is a natural one for HPV. It can be prescribed throughout the...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Genevieve Hall, Vivek Banerji, Daniel Rayner, Alessandro D'Angelo, Dan Atkins
Companies: Insight Dojo, Shionogi
September 8, 2019