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Research reports

Qualitative research into the potential for an aerosol fabric deodorant

Ciba-Geigy Ltd. is currently exploring the possibledevelopment of an aerosol fabric deodorant. Thisproduct has three main areas of application:1. For use on infrequently cleaned clothes suchas men's suits and other outdoor clothes. The product could...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 3, 1974
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Citation

, C. (1974a, July 03). Qualitative research into the potential for an aerosol fabric deodorant . ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-the-potential-for-an-aerosol-fabric-deodorant-


Research reports

Psycho-synectic research into the potential for impregnated tissues

The general purpose of this research was twofold:Firstly, to generate with consumers asmany products lead as possible which arein one way or another related to ImpregnatedTissues.Secondly, to indicate at a preliminary levelwhich of those...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1974
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Citation

, C. (1974a, July 01). Psycho-synectic research into the potential for impregnated tissues . ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/psycho-synectic-research-into-the-potential-for-impregnated-tissues-


Research reports

Qualitative analysis of Bissell and Shamporal Carpet shampooer hiring systems

The research was required into the relative acceptability ofthe Bissell and Shamporal Carpet Shampooer hiring systemswith especial emphasis on the perceived strengths (andpotential strengths) of the Bissell system.Group discussions were felt to be...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 3, 1974
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Citation

, C. (1974a, June 03). Qualitative analysis of Bissell and Shamporal Carpet shampooer hiring systems . ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/qualitative-analysis-of-bissell-and-shamporal-carpet-shampooer-hiring-systems-


Research reports

Qualitative research into chicken casserole sauces

Smedley-H.P. Ltd. is currently progressing thedevelopment of a sauce to be used in the cooking ofChicken Casseroles. This has been developed in theUSA, and results of consumer research conducted therehave been quite favorable. These results may...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 18, 1974
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Citation

, C. (1974a, April 18). Qualitative research into chicken casserole sauces. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-chicken-casserole-sauces


Research reports

Fidomeat repositioning study

Repositioning of Fidomeat is planned to compete more effectively in the pet food market segment. Distribution would also be extended nationally and into grocers/supermarkets. The research objectives were:1. To determine the initial reaction to the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1974
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Citation

, C. (1974a, April 01). Fidomeat repositioning study . ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/fidomeat-repositioning-study-


Research reports

Qualitative research on name development for Stronghold

Qualitative research conducted in October andNovember 1973 by CRAM suggested that there is a gap inthe market for a home deodorizer product. This productshould ideally be positioned as having multi-householduse, and should be differentiated from...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 9, 1974
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Citation

, C. (1974a, March 09). Qualitative research on name development for Stronghold. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-name-development-for-stronghold


Research reports

Research report on skin care products

This research was designed as a follow-up studyto previous research on Collagen products. Theobjectives of the current research were: 1. To investigate attitudes to skincare, skincare programmes followed, products used etc;2. To look at factors...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1973
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Citation

, C. (1973a, November 01). Research report on skin care products. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/research-report-on-skin-care-products


Research reports

The Burger King concept in England

The research was required to assess the acceptabilityof the original American concept, to suggest any modifications in the concept which might be requiredfor the UK market and to examine how the basic aspectsof the concept would need to be promoted...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1973
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Citation

, C. (1973a, October 01). The Burger King concept in England . ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/the-burger-king-concept-in-england-


Research reports

Band-aid "clear strip" product placement tests

Johnson&Johnson have produced a first - aid plaster incorporating a foam pad in a new, clear-strip form. The purpose of this research was to measure theacceptability of the product in comparison with the current flesh-colored band-aid and other...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1973
×

Citation

, C. (1973a, July 01). Band-aid "clear strip" product placement tests. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/band-aid-clear-strip-product-placement-tests