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Research papers

Selection models for publicity campaigns

In 1963 "Se Centre Francais de Recherche Operationnelle” whilst associated with the CEIR Inc. was examining the possibility of adopting the Mediametrics method in France. Such a tool - integrating numerous intuitive values into a linear model by...

Catalogue: ESOMAR/WAPOR Conference 1965
Author: Jean-François Boss
June 15, 1965
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Citation

Boss, J. (1965a, June 15). Selection models for publicity campaigns. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/selection-models-for-publicity-campaigns