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Research papers

A study of the decision processes in the selection of an advertising agency

Lintas London has collaborated with MIL Research in a study among leading British advertisers as a guide to the Advertising Agency on how best to promote itself and gain new clients. The two main areas of research were: - Decision processes in the...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Authors: Gerald de Groot, S. Orwell
June 15, 1971
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Citation

de Groot and Orwell (1971a, June 15). A study of the decision processes in the selection of an advertising agency. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/a-study-of-the-decision-processes-in-the-selection-of-an-advertising-agency


Research papers

Identifying problems and organising survey data

When a pharmaceutical company raises a precise problem with a Market Research Institute, the resulting study and the conclusions are given to the client in the form of an exact answer to his questions . The statistical data used is "organised", in...

Catalogue: Seminar 1971: Practice And Problems In International Pharmaceutical Marketing Research
Author: Marlene Bernhard
May 3, 1971
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Citation

Bernhard, M. (1971a, May 03). Identifying problems and organising survey data. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/identifying-problems-and-organising-survey-data


Research papers

How to calculate market research projects

As a rule variable aspects of problems are determining factors in research projects in the field of market, opinion and social surveys and it is necessary to proceed with an eye to the variability in method and to the target groups in different...

Catalogue: The European Marketing Research Review 1969
Author: Fried-Rainer Hartmann
August 1, 1969
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Citation

Hartmann, F. (1969a, August 01). How to calculate market research projects. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/how-to-calculate-market-research-projects


Research papers

Formulating quantified objectives and evaluating progress without profit or sales data

This paper contains a critical examination of a market research programme designed to guide and assess the marketing activities of the International Wool Secretariat. The paper examines problems that arose when implementing this programme and...

Catalogue: ESOMAR/WAPOR Congress 1969
Authors: J. Jenkins, J. Kendall
June 15, 1969
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Citation

Jenkins and Kendall (1969a, June 15). Formulating quantified objectives and evaluating progress without profit or sales data. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/formulating-quantified-objectives-and-evaluating-progress-without-profit-or-sales-data


Research papers

Motivation research

«Motivation Research» is a convenient shorthand term and it certainly has great sales, appeal, because every one wants to know why consumers do what they do. The use of this title holds out the hope or perhaps even the promise that this kind of...

Catalogue: ESOMAR Congress 1958
Author: Henry Durant
June 15, 1958
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Citation

Durant, H. (1958a, June 15). Motivation research. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/motivation-research