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Research papers

Scaling techniques for comparisons over time and between countries

The Stapel Scale is the ideal scale for sampling survey work from a number of important aspects. It requires no effort to produce this scale; it is already printed on a card. It does not vary from time to time or from country to country. It is easy...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Authors: Henry Durant, Andrew Robert McIntosh
June 15, 1962

Research papers

Scaling techniques for comparisons over time and between countries (French)

The Stapel Scale is the ideal scale for sampling survey work from a number of important aspects. It requires no effort to produce this scale; it is already printed on a card. It does not vary from time to time or from country to country. It is easy...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Authors: Henry Durant, Andrew Robert McIntosh
June 15, 1962

Research papers

Consensus and cleavage among West European nations on Cold War issues (French)

The question I would like to raise here is how much consensus or agreement has there been on Cold War issues among the peoples of the West European nations. I am not talking about policy-makers in this paper, but about the populations which stand...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Helen Dinerman
June 15, 1959

Research papers

Consensus and cleavage among West European nations on Cold War issues

The question I would like to raise here is how much consensus or agreement has there been on Cold War issues among the peoples of the West European nations. I am not talking about policy-makers in this paper, but about the populations which stand...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Helen Dinerman
June 15, 1959

Research papers

The co-ordination of international research (French)

This paper is based on the experience gained in commissioning research in, at present, eight different European countries. In addition some knowledge has been acquired of research in other European countries and in some British Dominions and the...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Max K. Adler
June 15, 1959

Research papers

The co-ordination of international research

This paper is based on the experience gained in commissioning research in, at present, eight different European countries. In addition some knowledge has been acquired of research in other European countries and in some British Dominions and the...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Max K. Adler
June 15, 1959