Resources Library by ANA

The effect of conditioning when re-interviewing

A typology of panel conditioning effects and an empirical study examining the phenomenon are presented. The experiment on panel conditioning using a typical tracking study questionnaire shows that high frequency repeat interviews lead to a small...

Catalogue: Panel Research 2006

Authors: Clive Nancarrow, Trixie Cartwright

Company: KANTAR TNS Malaysia

October 8, 2006

The myth of service recovery

One factor that influences perceptions of recovery efforts is consumer expectations, while a second factor to consider in assessing the effectiveness of service recovery efforts is understanding problem resolution in the context of the entire service...

Catalogue: Leisure 2006

Author: Rick Garlick

October 8, 2006

Welcome to Scotland

A dual-pronged approach of qualitative and quantitative international research allowed VisitScotland to revolutionise brand positioning and consumer communications, leading to massive increased interest in Scotland as a 'must visit' destination.A...

Catalogue: Qualitative 2005

Authors: Jacqui Souter, Anna Lilleengen

Company: Nunwood

November 13, 2005

How effective is product placement at improving brand image and preference?

This paper introduces a new model that isolates the impact of product placement/integration on consumption and brand imagery. The model was developed with one of the largest advertisers in the United States and this paper is based on a case study for...

Catalogue: ESOMAR/ARF WAM Conference 2005: Radio

Author: Darren Marshall

June 21, 2005

Should you take me out to the ballgame?

This paper describes an innovative approach demonstrating the effectiveness and utility of an internationally validated tool that allows marketers to pre-qualify sponsorships - before they make their spending decisions. Via assessments that are...

Catalogue: ESOMAR/ARF WAM Conference 2005: Radio

Authors: Robert Passikoff, Allen Gerber

Company: Brand Keys, Inc.

June 21, 2005

Flash profile and fragrance research

This paper presents a methodology (Flash Profile) which is not product specific but corresponds to a very common problem of linking fragrance industry's discourse to consumer perception.It will reduce the lack of understanding between perfumers who...

Catalogue: ESOMAR Fragrance Research Conference 2005

Authors: Stéphanie Ballay, Jean-Marc Sieffermann, Nourite Eladan

May 15, 2005

"I like it"... Whatever that means (Spanish)

This paper discusses the discipline known as Sensory Evaluation and the importance it gives to language, be it to understand the consumer's spontaneous thinking or to explain perceivable product characteristics. The paper also addresses how these two...

Catalogue: Latin America 2004: Integrating Diversity Across the Continent

Author: Daniel L. Pedrero

October 24, 2004

"I like it"... Whatever that means

This paper discusses the discipline known as Sensory Evaluation and the importance it gives to language, be it to understand the consumer's spontaneous thinking or to explain perceivable product characteristics. The paper also addresses how these two...

Catalogue: Latin America 2004: Integrating Diversity Across the Continent

Author: Daniel L. Pedrero

October 24, 2004

Think like the sun

Understanding the dynamics of Ecologism is the objective of this paper.Ecologism is an evolution of consumerism where there is greater global economic interdependency. It recognizes consumer behavior is affected by beliefs. Beliefs are influenced by...

Catalogue: ESOMAR Responsible Marketing 2004

Author: Tim Love

May 11, 2004