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Videos

Bollywood drama in the research world

Researchers are forever looking for newer ways of engaging and understanding consumers. In this paper, I will be discussing how Dramaturgy, a concept borrowed from the study of theatre and introduced to sociology, can be applied in consumer research...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Sandeep Dutta, Kavita Rahman Gulati
Company: KANTAR TNS Malaysia
June 15, 2014
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Citation

Dutta and Gulati (2014a, June 15). Bollywood drama in the research world. ANA - ESOMAR. Retrieved March 21, 2023, from


https://ana.esomar.org/documents/bollywood-drama-in-the-research-world-8162


Videos

Hijabin Indonesian women & beauty

Hijab adoption was on the rise in Indonesia with several women (across age groups) dawning the veil. With this change in dynamics, it was important understand if there was a need for PT L'Oreal to alter the brand portfolio or communicate differently....

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Aldo Fajar, Deepak Bengani
Company: Kadence International
June 15, 2014
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Citation

Fajar and Bengani (2014a, June 15). Hijabin Indonesian women & beauty. ANA - ESOMAR. Retrieved March 21, 2023, from


https://ana.esomar.org/documents/hijabin-indonesian-women-beauty


Videos

Beauty tuned in

Utilizing mostly social listening and search tools to curate the magazine content, and help launch nearly 40 innovations, with Beauty Tuned In we have the latest beauty trends at our fingertips, enabling us to glue them to the core of everything we...

Catalogue: Client Summit 2019- Autumn Edition
Authors: Trish McLoughlin, Vittoria Musotto
Company: Unilever
October 3, 2019
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Citation

McLoughlin and Musotto (2019a, October 03). Beauty tuned in. ANA - ESOMAR. Retrieved March 21, 2023, from


https://ana.esomar.org/documents/beauty-tuned-in