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Videos

(Wo)man VS. machine: From competition to collaboration

Cost and speed are key issues for qual yet clients increasingly expect video. How do we bridge this gap? Which corners can be cut? This session offers practical insights for qualitative researchers struggling to identify if, how and when to automate.

Catalogue: Global Qualitative 2017: Back to the future
Author: Samantha Bond
Company: SKIM
January 11, 2017
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Citation

Bond, S. (2017a, January 11). (Wo)man VS. machine: From competition to collaboration. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/-wo-man-vs-machine-from-competition-to-collaboration-8935


Research papers

The game-changing generation

Millennials are adopting new technologies and changing buying behaviors, resulting in challenges that brands need to tackle. Understanding Millennials required adapting the research approach: conducting the survey on smartphones, and more...

Catalogue: Congress 2016: #WOW
Authors: Patricia Dominguez, Joyce van Heeswijk, Julia Goernandt, Cori Deutsch, Nijat Mammadbayli
Company: SKIM
September 22, 2016
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Citation

Dominguez, van Heeswijk, Goernandt, Deutsch and Mammadbayli (2016a, September 22). The game-changing generation. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/the-game-changing-generation-8889


Videos

5 trends shaping customer insights in 2020

On average marketers depend or rely on data for only 11% of all customer related decisions. Instead of basing decisions on data, marketers rely on previous experiences, intuition and their colleagues. If market insights are not available when needed,...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Dirk Huisman, Robin de Rooij
Company: SKIM
June 15, 2015
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Citation

Huisman and de Rooij (2015a, June 15). 5 trends shaping customer insights in 2020. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/5-trends-shaping-customer-insights-in-2020


Research papers

5 trends shaping customer insights in 2020

On average marketers depend or rely on data for only 11% of all customer related decisions. Instead of basing decisions on data, marketers rely on previous experiences, intuition and their colleagues. If market insights are not available when needed,...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Dirk Huisman, Robin de Rooij
Company: SKIM
June 15, 2015
×

Citation

Huisman and de Rooij (2015a, June 15). 5 trends shaping customer insights in 2020. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/5-trends-shaping-customer-insights-in-2020-8391


Videos

Conducting global online qualitative research

Online qualitative research by definition is digital, allowing researchers to access respondents around the world in a way that was not previously possible. This presentation uses experience and results from a 10-country project conducted for...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Authors: Janet Ziffer, Bill Mabey
Company: SKIM
June 15, 2014
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Citation

Ziffer and Mabey (2014a, June 15). Conducting global online qualitative research. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/conducting-global-online-qualitative-research


Research papers

The most effective promotion

LATAM-based companies are usually pressed to do more with less, managing frugal operations with ever tightening budgets. Marketing managers are requested to allocate their marketing dollars more efficiently to instigate change in consumers and gain...

Catalogue: Latin America 2014: Accelerating Growth
Authors: Gerard Loosschilder, Juan Andres Tello, Leonardo Solano
Company: SKIM
April 4, 2014
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Citation

Loosschilder, Tello and Solano (2014a, April 04). The most effective promotion. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/the-most-effective-promotion


Research papers

Creative lab

Being close to the target group is crucial for every business. However, too often marketing decisions are made far away and a long time after key insights were identified through market research. also, multinationals often find it challenging to...

Catalogue: Qualitative 2012: Informing Strategic Decision Making And Action
Authors: Eva Kulla, Henrike Reinhardt
Company: SKIM
November 8, 2012
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Citation

Kulla and Reinhardt (2012a, November 08). Creative lab. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/creative-lab


Research papers

Janus and the changing face of pricing research

Are you curious about how the economic crisis has influenced reactions to promotions? Do you wonder whether pricing is more important for shampoos or for diapers? Would you like to know how changing the size of a can of crisps works in relation to...

Catalogue: Congress 2010: The Changing Face Of Market Research
Authors: Maureen Arink, Anne Favrelle, Vicky Nef
Company: SKIM
September 15, 2010
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Citation

Arink, Favrelle and Nef (2010a, September 15). Janus and the changing face of pricing research . ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/janus-and-the-changing-face-of-pricing-research-


Research papers

Pushing the right buttons

In the competitive mobile telecom market combining price reductions with increasing revenues is of high importance. KPN Mobile and SKIM Analytical have conducted several studies in order to identify key drivers of choice, also taking into account the...

Catalogue: Telecom 2006
Authors: Dirk Huisman, Sander Noorman, Jürgen Warnecke
Company: SKIM
October 8, 2006
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Citation

Huisman, Noorman and Warnecke (2006a, October 08). Pushing the right buttons. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/pushing-the-right-buttons