You searched for: "" but we corrected it to "*"
Did you mean to search for ""? Click here to show those results.
The results has been filter on Tags containing Behavioural Economics.
ANA has found 31 results for you, in
193 ms.
Currently showing results 10 to 18.
Didn’t find what you were looking for? Try the Advanced Search!
Research papers
Thirsty work: Collaborating towards metacognition in the cold beverage path to purchase
The research showed that well-rehearsed 'patterns' of service in the channels explored tend to inhibit the desire to seek out something new when deciding on cold drinks, and they tend to result in consumers making these decisions in autopilot (system...
Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!
Authors: Sally Lewis, Katie Alexander
Company: Join the Dots InSites Consulting
November 18, 2015
Research papers
Belief, intent, action!
We intend to exercise regularly, eat healthily, purchase adequate life insurance and adhere to medications. But we don't.Innovative approaches are required to explain the intent-action gap and elicit levers to drive action. In Africa, it's key to...
Catalogue: Congress 2015: Revelations
Authors: Anurag Vaish, Ram Prasad, Sema Sgaier, Jeff Mulhausen, Katie Plocheck, Maaya Sundaram, Maria Eletskaya, Steve Kretschmer, Tim Sweeney
Company: Ipsos MRBI
October 1, 2015
Research papers
Globally irrational, locally rational?
Behavioral economics(BE) has been a big trend in market research and as it spreads across the globe, we need to consider whether we're as irrational as we seem to be. Insights from BE are often portrayed as universal human tendencies despite the fact...
Catalogue: Asia Pacific 2015: Asia Means Business
Author: Elina Halonen
June 15, 2015
Videos
The economics of revelation
The world has developed an insatiable hunger for sharing life's mini-milestones, for measuring interactions, for tweaking messages based on real-time feedback. We no longer want to hide our thoughts in diaries but cast them into a digital ether where...
Catalogue: Congress 2015: Revelations
Author: Susan Hayes Culleton
June 15, 2015
Videos
Globally irrational, locally rational?
Behavioral economics(BE) has been a big trend in market research and as it spreads across the globe, we need to consider whether we're as irrational as we seem to be. Insights from BE are often portrayed as universal human tendencies despite the fact...
Catalogue: Asia Pacific 2015: Asia Means Business
Author: Elina Halonen
June 15, 2015
Videos
Belief, intent, action!
We intend to exercise regularly, eat healthily, purchase adequate life insurance and adhere to medications. But we donât.Innovative approaches are required to explain the âintent-action gapâ and elicit levers to drive action. In...
Catalogue: Congress 2015: Revelations
Authors: Anurag Vaish, Sema Sgaier, Steve Kretschmer, Ram Prasad, Tim Sweeney, Jeff Mulhausen, Katie Plocheck, Maaya Sundaram, Maria Eletskaya
Company: Ipsos MRBI
June 15, 2015
Research papers
French government: Nudge me tender
Ethnography lies at the heart of re-inventing and promoting customer-centric services. A keystone of behavioural economics, it inspires policy makers to re-design their actions for more efficient results with easy and cheap nudges. This paper...
Catalogue: Congress 2014: What Inspires?
Authors: Richard Bordenave, Eric Singler, Etienne Bressoud, Françoise Waintrop
Company: BVA Group
September 10, 2014
Research papers
Our lips are sealed
This case study shows how a new implicit and metaphorical approach gave eBay a powerful commercial insight denied to conventional approaches:Response latency, in milliseconds, (combined with task accuracy) obviates the need for explicit questions,...
Catalogue: Congress 2014: What Inspires?
Authors: David Penn, Suzanne Lugthart
Company: Conquest
September 10, 2014
Videos
