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Research papers

The role of the data fusion in actionable media targeting in the 1990's

This paper deals with the fusion of two of the largest databases in Britain. The Broadcasters Audience Research Board (BARB) is the standard measurement of television audiences in Britain, with a panel size of 8 homes. The Target Group Index is the...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Author: Sarah O'Brien
September 1, 1990

Research papers

Operational databases and the European beverage market

This paper talks about what Canadean are, what we mean by operational databases and then draw on those databases to show you what is happening in the European Beverage Industry. Mostly, however, I want to talk about beer and in particular try to...

Catalogue: Seminar 1990: Countdown to 1992
Author: Ian Pressnell
June 15, 1990

Research papers

A guide to the public database worldwide and the way to use it for a better marketing

In the field of information one can observe two simultaneous phenomena which, of course, are somewhat related: 1. Everything is going faster and faster : the life of a product gets shorter and shorter, new materials are available, more competitors...

Catalogue: Seminar 1990: How To Cope With Data Overload
Author: François Libmann
June 15, 1990

Research papers

The game of information intelligence

This paper deals with the way a company, Philips, has organized its marketing information activities for communication and information systems. The concept of business intelligence is introduced as a way of organizing and controlling the enormous...

Catalogue: Seminar 1990: How To Cope With Data Overload
Author: Peter J.A. Groot
Company: Philips International
June 15, 1990

Research papers

Thinking global and acting local

The challenge for European researchers in the 1990s is to meet the requirement for information which is truly global in scope, but which retains a clear focus on local markets and issues. The imminence of the Single Market is merely accentuating the...

Catalogue: ESOMAR/ARF/JMA Conference 1990: America, Japan and EC '92
Author: Colin Buckingham
Company: Nielsen
June 15, 1990

Research papers

A data bank about the functioning of one urban area commercial appliance (French)

This document explains the installation of a data bank about the functionning of a commercial appliance in an urban area . which is done from a survey concerning the buying behaviour of the households. This was realized for the first time in 1973 for...

Catalogue: Seminar 1989: Adding Value To Retail Offerings
Author: Michel Watel
June 15, 1989

Research papers

A data bank about the functioning of one urban area commercial appliance

This document explains the installation of a data bank about the functionning of a commercial appliance in an urban area . which is done from a survey concerning the buying behaviour of the households. This was realized for the first time in 1973 for...

Catalogue: Seminar 1989: Adding Value To Retail Offerings
Author: Michel Watel
June 15, 1989

Research papers

The over 50's (French)

The optimal marketing profit depends on the five elements which go together to male up the marketing mix those being: market, product, price, advertising, distribution. The study which SECODIP realised aimed to confirm the importance of these 5...

Catalogue: Seminar 1989: The Untapped Gold Mine
Author: Olivier Geradon de Vera
June 15, 1989

Research papers

The over 50's

The optimal marketing profit depends on the five elements which go together to male up the marketing mix those being: market, product, price, advertising, distribution. The study which SECODIP realised aimed to confirm the importance of these 5...

Catalogue: Seminar 1989: The Untapped Gold Mine
Author: Olivier Geradon de Vera
June 15, 1989