You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Segmentation Techniques.
ANA has found 19 results for you, in 145 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

The problems of market segmentation

Classic market research methods do not provide us with any basis for differentiation. In fact, they merely establish simple and rudimentary links between different socio-economic characteristics and buying behaviour, which amounts to slicing the...

Catalogue: The European Marketing Research Review 1967
Authors: Jean Lignel, Andre Cadet
August 1, 1967