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Research papers

The image of industry

Is French Industry valued and acknowledged by the French? What is its place in regards to other economic sectors (primary, tertiary)? Are the french favourable to large industrial firms holders of the developing life-styles?. These are the questions...

Catalogue: Seminar 1981: Industrial Marketing Research
Author: Alain Meyer
October 1, 1981
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Citation

Meyer, A. (1981a, October 01). The image of industry . ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/the-image-of-industry-


Research papers

International corporate image research

This paper offers an overview of the types of objective set for corporate image programmes, and discusses the problems of target group definition in an international context. It argues that more attention should be given to the processes of opinion...

Catalogue: Seminar 1981: Industrial Marketing Research
Author: Nicholas Winkfield
October 1, 1981
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Citation

Winkfield, N. (1981a, October 01). International corporate image research. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/international-corporate-image-research


Research papers

Using orthodox marketing research to guide communications strategies toward key public figures

This study was undertaken to gauge the efficacy of the methods of communication used by the German Information Center. The GIC, headquartered in Mew York City, is responsible for keeping key people in the U.S. apprised of events and developments in...

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Author: Janet Schneider
June 15, 1981
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Citation

Schneider, J. (1981a, June 15). Using orthodox marketing research to guide communications strategies toward key public figures. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/using-orthodox-marketing-research-to-guide-communications-strategies-toward-key-public-figures


Research papers

Affinity and communication indices as qualitative scales for the selection of target groups

In a market which is becoming increasingly narrow for the print media, certain future directions are recognisable, all of which require increased target group research. New magazines devoted to new target groups are developed from editorial sections...

Catalogue: Seminar 1981: Publishing in the 1980's
Authors: Georg Gramse, Kurt Ludwig
June 15, 1981
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Citation

Gramse and Ludwig (1981a, June 15). Affinity and communication indices as qualitative scales for the selection of target groups . ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/affinity-and-communication-indices-as-qualitative-scales-for-the-selection-of-target-groups-


Research papers

Developing a corporate image for a university

This paper describes a research study conducted for a Canadian University to investigate the student choice process. The paper presents the methodology and the findings of this study and illustrates how such findings can be used to: 1) establish...

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Authors: John H. Church, David W. Gillingham
June 15, 1981
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Citation

Church and Gillingham (1981a, June 15). Developing a corporate image for a university. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/developing-a-corporate-image-for-a-university


Research papers

Advocacy advertising as a strategy of corporate external communications

Advocacy advertising is a subset of corporate institutional advertising and is concerned with the propagation of ideas and elucidation of controversial social issues of public importance in a manner that supports the position and interest of the...

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Author: S. Prakash Sethi
June 15, 1981
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Citation

Sethi , S. (1981a, June 15). Advocacy advertising as a strategy of corporate external communications. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/advocacy-advertising-as-a-strategy-of-corporate-external-communications


Research papers

International advertising

Introductory paragraph to "International advertising" section of the book "Market researcher look at advertising".

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Author: ESOMAR B.V.
June 15, 1980
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Citation

B.V., E. (1980a, June 15). International advertising . ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/international-advertising-


Research papers

Strategy

Introductory paragraph to section "Strategy" of the book "Market Researchers Look at Advertising".

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Author: ESOMAR B.V.
June 15, 1980
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Citation

B.V., E. (1980a, June 15). Strategy . ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/strategy-


Research papers

Advertising communication on behalf of a government body

This paper like the last is about Government advertising. This one concentrates on the tone or style of the campaign and on the decision to he serious or lighthearted. It is obviously not as ‘heavy’ in research terms but is as useful as an...

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Author: Francois de Montmarin
June 15, 1980
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Citation

de Montmarin, F. (1980a, June 15). Advertising communication on behalf of a government body . ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/advertising-communication-on-behalf-of-a-government-body-