You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Catalogues containing Global Qualitative 2014: Research Renaissance.
ANA has found 18 results for you, in 181 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Videos

The fickle mistress

This presentation deals with the impact of brand renovation on loyal consumers, and the role of the Change-Constancy Conflict in the loyal consumer's response to such changes. It sets out the stages and allied emotions that the consumer goes through...

Catalogue: Global Qualitative 2014: Research Renaissance
Author: Shobha Prasad
June 15, 2014

Videos

When you can smell the feel and touch the colour

This presentation experiments with a completely out of the box methodology to help innovation labs get better inputs in product development – unbiased, more discriminating.Innovation teams need help with exploring only texture articulation and...

Catalogue: Global Qualitative 2014: Research Renaissance
Authors: Runa Gupta, Vartika Hali, Vishal Sampat
June 15, 2014

Videos

On-site scenario groups: From lab to life

The task: Evaluate hospitality, cleanliness, safety, and announcements of Deutsche Bahn, Germany’s national rail. The answer: This study was not conducted in a clinical facility where experiences and expectations were explored retrospectively to...

Catalogue: Global Qualitative 2014: Research Renaissance
Authors: Klaus Berkensträter, Christine Schaper
Company: Ipsos MRBI
June 15, 2014

Videos

Brands that make me smile

Researchers are increasingly collecting user-generated content as part of the research process. This presentation highlights the problems encountered when using selfie photographs (selfies) to measure in-the-moment responses towards brands, focusing...

Catalogue: Global Qualitative 2014: Research Renaissance
Author: Pete Comley
Company: Join the Dots InSites Consulting
June 15, 2014

Videos

Three sides to every story

Wearable cameras and now smart-glasses give market researchers more access into consumers’ lives, in a more cost-effective and unobtrusive way. The question for qualitative research is how can we help create understanding around the visual,...

Catalogue: Global Qualitative 2014: Research Renaissance
Author: Dianne Gardiner
June 15, 2014

Videos

Police methods in the supermarket

The Cognitive Interview is a qualitative interviewing technique derived from forensic police methods for eyewitness interrogations. Our presentation explains how this technique can add value to market research generating insights on the detailed...

Catalogue: Global Qualitative 2014: Research Renaissance
Authors: Christiane Schmitz-Trebeljahr, Ruthie Brandman
Company: Brandman Marketing Research & Consultancy
June 15, 2014

Videos

The gift of insight

The dawning of new ideas is the basis of creativity and a fundamental source of fulfilment. There are many ways in which we can facilitate it - first by emptying our mental space of old thought patterns, and second by directly eliciting our capacity...

Catalogue: Global Qualitative 2014: Research Renaissance
Author: Piero Ferrucci
June 15, 2014

Videos

Rebels & revolutionaries

We’re six Dutch millennials. And we happen to be six researchers, too. As all of our co-Gen Y’ers, we want to contribute something valuable to a world that keeps on changing rapidly. We want to create positive change for the organisations...

Catalogue: Global Qualitative 2014: Research Renaissance
Authors: Amke van der Linden, Anouk Willems, Christian de Jong, Maarten van den Broek, Maike van Ees, Marline Polman, Tom De Ruyck, Wessel Roose
June 15, 2014

Videos

Treasure hunt

Games are not only easy and quick but are also highly involving for respondents, researchers and clients alike. Games are also an excellent tool to project people’s minds into real life situations and to simulate complex decision-making...

Catalogue: Global Qualitative 2014: Research Renaissance
Authors: Nina Keller, Sebastian Prassek
Company: Happy Thinking People
June 15, 2014