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Videos

Stockography breaking time

To study changes in Indian weddings over the decades, we created a methodology that was asynchronous with time: STOCKOGRAPHY - juxtaposing available stock of past and present weddings and identifying deltas. We collected data in the form of videos...

Catalogue: Global Qualitative 2014: Research Renaissance
Authors: Sushma Panchawati, Shefali Nath Gupta, Kamna Sharma
June 15, 2014
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Citation

Panchawati, Gupta and Sharma (2014a, June 15). Stockography breaking time. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/stockography-breaking-time


Videos

Revolution or adaptation?

These are uncertain times for qualitative research. The old paradigm of mediated, researcher-led insight is being challenged by new models of engagement that enable brands to interact directly with their consumers. But how far does this shift in...

Catalogue: Global Qualitative 2014: Research Renaissance
Authors: Neil Samson, Anupama Wagh-Koppar, Stuart Knapman, Luigi Toiati
June 15, 2014
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Citation

Samson, Wagh-Koppar, Knapman and Toiati (2014a, June 15). Revolution or adaptation? . ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/revolution-or-adaptation-


Videos

Getting close to youth

Based on new qualitative research, workshops and Viacom insights from 10 West, North and Central European markets, discover the five key themes in the lives of Millennials and how to use them both in marketing AND in market research approaches. Is...

Catalogue: Global Qualitative 2014: Research Renaissance
Authors: Patrick Alders, Martijn Van Bijnen, Joeri Van den Bergh, Anneleen Boullart
Company: InSites Consulting
June 15, 2014
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Citation

Alders, Van Bijnen, Van den Bergh and Boullart (2014a, June 15). Getting close to youth. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/getting-close-to-youth


Videos

Goodbye Big Data, hello big stories

For centuries, stories have been the most powerful way for people to understand their place in the world. In an era of big data, this is still true. In fact, stories are more important than ever. Data is good, but if we only see the world through...

Catalogue: Global Qualitative 2014: Research Renaissance
Author: Martin Lee
Company: Acacia Avenue
June 15, 2014
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Citation

Lee, M. (2014a, June 15). Goodbye Big Data, hello big stories. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/goodbye-big-data-hello-big-stories