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Research papers
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Citation

B.V., E. (1998a, June 15). Competition and innovation in the telecommunications industry. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/competition-and-innovation-in-the-telecommunications-industry


Research papers

Analysis of actual and potential customer of mobile communications In Italy

This report offers evidence on the practicability and corporate efficacy of one approach to the analysis of socio-cultural factors influencing mobile phone use. 1 > Our survey enabled us to draw a general map of attitudes to cellular telephony...

Catalogue: Seminar 1998: Competition And Innovation In The Telecommunications Industry
Authors: Maurizio Soverini, Simonetta Armato, Mirella Belotti, Concetta Perone, Mario Fumi
Company: TIM (Telecom Italia)
June 15, 1998
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Citation

Soverini, Armato, Belotti, Perone and Fumi (1998a, June 15). Analysis of actual and potential customer of mobile communications In Italy. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/analysis-of-actual-and-potential-customer-of-mobile-communications-in-italy


Research papers

The future role of telecom managers

This paper describes possible future developments for telecom managers due to paradigm changes in the telecommunications world and corresponding organizational scenarios within the companies. The results are based on desk research a quantitative...

Catalogue: Seminar 1998: Competition And Innovation In The Telecommunications Industry
Authors: Gerda Jung, Axel Brinkmann
Company: GMS Dr. Jung GmbH
June 15, 1998
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Citation

Jung and Brinkmann (1998a, June 15). The future role of telecom managers. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/the-future-role-of-telecom-managers


Research papers

The strategic use of telecommunications

Despite technological and regulatory advances telecommunications' strategic role in business is poorly understood. Management attention is excessively focused on reducing telecommunication costs (which rarely account for more than 1% -2% of total...

Catalogue: Seminar 1998: Competition And Innovation In The Telecommunications Industry
Author: Anthony Newstead
June 15, 1998
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Citation

Newstead, A. (1998a, June 15). The strategic use of telecommunications. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/the-strategic-use-of-telecommunications


Research papers

Brand valuation in telecommunications

This paper discusses alternative techniques for the valuation of brands and concludes that a brand audit based approach provides the most realistic method of assessment. Brand valuation techniques have been in existence for around ten years. Their...

Catalogue: Seminar 1998: Competition And Innovation In The Telecommunications Industry
Authors: Tom Blackett, Jane Reeve
June 15, 1998
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Citation

Blackett and Reeve (1998a, June 15). Brand valuation in telecommunications. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/brand-valuation-in-telecommunications


Research papers

Customer data survey

This work describes the methodology used in surveying socio- demographic data from customers in the Argentinean telecommunications market. This work reviews the relevance of information within the transformation companies in the Argentinean market;...

Catalogue: Seminar 1998: Competition And Innovation In The Telecommunications Industry
Author: Horacio Mansilla
June 15, 1998
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Citation

Mansilla, H. (1998a, June 15). Customer data survey. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/customer-data-survey


Research papers

An experiential approach to new product development and testing

This paper describes the benefits of using consumer laboratories rather than traditional market research approaches to more accurately predict customer purchase behavior. This approach has proven particularly valuable in new product development and...

Catalogue: Seminar 1998: Competition And Innovation In The Telecommunications Industry
Authors: Barbara Hisiger, Pradeep Bansal
June 15, 1998
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Citation

Hisiger and Bansal (1998a, June 15). An experiential approach to new product development and testing. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/an-experiential-approach-to-new-product-development-and-testing


Research papers

Birds of a feather phone together

The fast development of mobile telephony in many countries has surprised many forecasters. However based on the results presented here we believe that using a value-based approach could have reduced the gap between projections and market reality ...

Catalogue: Seminar 1998: Competition And Innovation In The Telecommunications Industry
Authors: Michael Bjorn, Michel Ladet
June 15, 1998
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Citation

Bjorn and Ladet (1998a, June 15). Birds of a feather phone together. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/birds-of-a-feather-phone-together