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Research papers

Service strategies in practice

In order to set the scene for the topic on which I am going to speak I will have to give you a few details about SAS Service Partner. The Catering Company which today operates under the name SAS Service Partner was established in 1961 as SAS Catering...

Catalogue: Seminar 1987: Strategies For Service Management
Author: Ivar Samrén
June 15, 1987
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Citation

Samrén, I. (1987a, June 15). Service strategies in practice. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/service-strategies-in-practice


Research papers

Services are men affairs marketing through

Let us just think about the specificity of services : how to manage, and how to implement a much more efficient marketing and strategy for a service company.

Catalogue: Seminar 1987: Strategies For Service Management
Author: Jean Luis Brousse
June 15, 1987
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Citation

Brousse, J. . (1987a, June 15). Services are men affairs marketing through. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/services-are-men-affairs-marketing-through


Research papers

Developing a service strategy

The basis of my paper concerns the development of Service Management Strategies. With this in mind, my presentation is split into three distinct parts.

Catalogue: Seminar 1987: Strategies For Service Management
Author: Conrad Free
June 15, 1987
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Citation

Free, C. (1987a, June 15). Developing a service strategy. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/developing-a-service-strategy


Research papers

Adapting positioning strategy to consumers' quality and value needs in service markets

NOVACTION'S PERCEPTOR SYSTEM comprises marketing models and an experience database. The models provide an analytic framework for understanding the contributions of brand positioning and marketing mix to consumers' brand preferences and purchasing...

Catalogue: Seminar 1987: Strategies For Service Management
Author: Chris Macrae
June 15, 1987
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Citation

Macrae, C. (1987a, June 15). Adapting positioning strategy to consumers' quality and value needs in service markets. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/adapting-positioning-strategy-to-consumers-quality-and-value-needs-in-service-markets


Research papers

Determining critical levels for quality dimensions in service firms

The purpose of this paper is to give some guidelines of how one can set suitable levels of service components. It is too much to say that we will present a methodology for this purpose. We provide some indications of what can be done. In the paper we...

Catalogue: Seminar 1987: Strategies For Service Management
Author: Mikael Paltschik
June 15, 1987
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Citation

Paltschik, M. (1987a, June 15). Determining critical levels for quality dimensions in service firms. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/determining-critical-levels-for-quality-dimensions-in-service-firms


Research papers

A new tool for concept testing in services

Concept testing in the field of services is not yet fully developed. That is why SOFRES and the BUY © TEST network all over the world propose a new tool: the CHOICE © Test. CHOICE © is basically a quantitative method but brings also many...

Catalogue: Seminar 1987: Strategies For Service Management
Authors: Dominique Saint-Paul, Michéle Monin-Poucin
Company: KANTAR TNS Malaysia
June 15, 1987
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Citation

Saint-Paul and Monin-Poucin (1987a, June 15). A new tool for concept testing in services. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/a-new-tool-for-concept-testing-in-services


Research papers

Is service measurable?

Nowadays there are a lot of measuring methods which allow us to control various marketing-measures and to estimate their chances of success. Product testing, work with test markets and the more conventional methods of research in markets and...

Catalogue: Seminar 1969: The Role Of Market Research In The Distribution Of Consumer Goods
Author: Glsela Steinert
Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH
November 1, 1969
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Citation

Steinert, G. (1969a, November 01). Is service measurable? . ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/is-service-measurable-


Research papers

Group testing in the service of market research

The testing of groups of people, under rigorously controlled condition, has considerable potential as a tool of market research, In saying this, I am not referring to the use of small groups (of 6-8 people) for discussion purposes. What I am writing...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: William A. Belson
June 15, 1961
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Citation

Belson, W. A. (1961a, June 15). Group testing in the service of market research. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/group-testing-in-the-service-of-market-research