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Research papers

Experience in the introduction of new food products

The term new product is very complex and should therefore he explained: we understand it to mean on the one hand a completely new product which just did not exist before. It is difficult to find an example for this. We can speak of a new product when...

Catalogue: ESOMAR/WAPOR Conference 1965
Author: Werner Ziefle
June 15, 1965
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Citation

Ziefle, W. (1965a, June 15). Experience in the introduction of new food products. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/experience-in-the-introduction-of-new-food-products


Research papers

Use of the marketing experiment in the market development for new products

The study we were asked to carry out was related to a specific promotional strategy that the interested company had developed for a product included in its line. Objective of the study was to test by experiment the efficiency of this strategy in view...

Catalogue: ESOMAR/WAPOR Conference 1963
Author: Domenico d'Angelo
June 15, 1963
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Citation

d'Angelo, D. (1963a, June 15). Use of the marketing experiment in the market development for new products. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/use-of-the-marketing-experiment-in-the-market-development-for-new-products


Research papers

The estimation of the expected brand share of a new product

In the field of marketing, a prediction is only of value if it has a practical use and this is dependent upon the following concepts: 1.The suppositions underlying the prediction are clearly defined, and; 2. they are realistic. These points are well...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Authors: J. Baum, K. E. R. Dennis
June 15, 1961
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Citation

Baum and Dennis (1961a, June 15). The estimation of the expected brand share of a new product. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/the-estimation-of-the-expected-brand-share-of-a-new-product


Research papers

Creation of a brand image for a new product

The brand image ie to-day an established concept, and most marketing men are veil aware of its immense importance. Consequently brand image studies are now carried out to a great extent in most Western European and the North American markets. Much...

Catalogue: ESOMAR Conference 1960
Author: ESOMAR B.V.
June 15, 1960
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Citation

B.V., E. (1960a, June 15). Creation of a brand image for a new product. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/creation-of-a-brand-image-for-a-new-product


Research papers

How operational research can be used in deciding which models of a product are to be made

When the A.O.I.P. acquired the Beyraud patents concerning a starter for electric motors based on an entirely new principle, the problem arose of choosing between the different models of this equipment. For this choice, we have had recourse to a...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Raoul Laffy
June 15, 1959
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Citation

Laffy, R. (1959a, June 15). How operational research can be used in deciding which models of a product are to be made. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/how-operational-research-can-be-used-in-deciding-which-models-of-a-product-are-to-be-made


Research papers

How operational research can be used in deciding which models of a product are to be made (French)

When the A.O.I.P. acquired the Beyraud patents concerning a starter for electric motors based on an entirely new principle, the problem arose of choosing between the different models of this equipment. For this choice, we have had recourse to a...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Raoul Laffy
June 15, 1959
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Citation

Laffy, R. (1959a, June 15). How operational research can be used in deciding which models of a product are to be made (French). ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/how-operational-research-can-be-used-in-deciding-which-models-of-a-product-are-to-be-made-french-