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Research reports

Qualitative research on gas lamp advertising

To investigate responses to six advertising treatments (press/brochure) far Gas Lamps. This research supplements the earlier study; Qualitative Research on Gas Lamps, Project 535, September 1971). The advertising approaches were presented in varying...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1971
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Citation

, C. (1971a, October 01). Qualitative research on gas lamp advertising. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-gas-lamp-advertising


Research reports

Project D.C.I. (Part 3)

This is a report of the third part of qualitative research on Project DCI conducted in the Irish Republic. The objectives of this research were:1. To establish which of several pack design best fits the concept. Three packs were examined.2. To...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1971
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Citation

, C. (1971a, October 01). Project D.C.I. (Part 3). ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/project-d-c-i-part-3-


Research reports

Qualitative research on Park Drive Tipped advertising

The objectives of this research were to investigate the effectiveness of four test advertisements in communicating Park Drive Tipped cigarettes to ex- Park Drive Tipped or Plain) smokers and to Park Drive Tipped smokers. The four test advertisements...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1971
×

Citation

, C. (1971a, October 01). Qualitative research on Park Drive Tipped advertising . ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-park-drive-tipped-advertising-


Research reports

Qualitative research on two new TV commercial for Rolo

Two new TV commercials for Rolo have been prepared by T.B. Browne, each forms part of a new campaign describing Rolo as a "chocolate cup of toffee". One commercial ('Discotheque') shows a discotheque scene; the other ('Fishing') shows a father and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1971
×

Citation

, C. (1971a, October 01). Qualitative research on two new TV commercial for Rolo. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-two-new-tv-commercial-for-rolo


Research reports

Quantitative and attitudinal research advertisement testing for Texaco Ltd.

Texaco Oil Company Ltd. plans to introduce a new marketing campaign designed to encourage consumption of Texaco petrol. An important element in the proposed campaign would be the incorporation of the slogan:' Texaco, Power for the people'. This...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971
×

Citation

, C. (1971a, August 01). Quantitative and attitudinal research advertisement testing for Texaco Ltd. . ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/quantitative-and-attitudinal-research-advertisement-testing-for-texaco-ltd-


Research reports

Report on qualitative research on Atora 'wonderfully warm' commercials

"Wonderfully Warm" is the new creative approach for the 1971-1972 TV advertising for Atora. Visuals of the proposed commercial were made available for testing, together with two soundtracks. The advertising objectives for the commercial are:a. to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971
×

Citation

, C. (1971a, August 01). Report on qualitative research on Atora 'wonderfully warm' commercials. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-atora-wonderfully-warm-commercials


Research reports

Exploratory research report "Bird's Eye Country" advertising

The broad objectives of this research were to identify the major elements in motivations, beliefs, and attitudes covering Frozen Vegetables. Bird's Eye Country advertising was studied in detail in order to clarify what role advertising is and could...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1971
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Citation

, C. (1971a, July 01). Exploratory research report "Bird's Eye Country" advertising. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/exploratory-research-report-bird-s-eye-country-advertising


Research reports

Qualitative research on Macleans fluoride commercials

Four potential TV commercials have been produced by Leo Burnett for the advertising of Macleans White fluoride toothpaste. The commercials are based on the proposition that Macleans White fluoride will make teeth excitingly white and will strengthen...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1971
×

Citation

, C. (1971a, July 01). Qualitative research on Macleans fluoride commercials . ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-macleans-fluoride-commercials-


Research reports

Qualitative research on Guinness cinema advertising

A cinema advertisement for Guinness (60 and 90-second versions) has been produced and shown in the Birmingham area. The advertisement was intended totest out the possibility of arousing interest in Guinness amongst young male beer-drinkers, who were...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1971
×

Citation

, C. (1971a, July 01). Qualitative research on Guinness cinema advertising. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-guinness-cinema-advertising