You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Image Research.
ANA has found 13 results for you, in 491 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research reports

Thwaites image study

The total research program was initiated in order toderive a composite picture of how Thwaites as a company wasseen by its customers - both consumers and the Trade.This report concerns the questionnaire study which wascarried out following an initial...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 23, 1973
×

Citation

, C. (1973a, October 23). Thwaites image study . ANA - ESOMAR. Retrieved May 30, 2023, from


https://ana.esomar.org/documents/thwaites-image-study-


Research reports

Royal Navy officer recruitment

The first task of the research is to establish why the majority of young men replying to advertisements fail to complete and send off Application forms. Secondary objectives will be to examine how the caliber of those replying can be boosted, and how...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1970
×

Citation

, C. (1970a, June 01). Royal Navy officer recruitment. ANA - ESOMAR. Retrieved May 30, 2023, from


https://ana.esomar.org/documents/royal-navy-officer-recruitment


Research reports

Qualitative research into the shaving market

In order to develop new and effective advertising for the GII, a qualitative image study was required in order to provide a better understanding of how consumers view the Gillette Company, Gillette shaving products, and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1976
×

Citation

, C. (1976a, October 01). Qualitative research into the shaving market. ANA - ESOMAR. Retrieved May 30, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-the-shaving-market


Research reports

Beer market continuous image survey

The objective of the research was to examine attitudes and images in the beer market which could be used to help provide a fresh basis for designing the Guniness Continuous Image Survey. About this collection: Peter Cooper (1936-2010) was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1972
×

Citation

, C. (1972a, April 01). Beer market continuous image survey. ANA - ESOMAR. Retrieved May 30, 2023, from


https://ana.esomar.org/documents/beer-market-continuous-image-survey


Research reports

Preliminary qualitative research on men's toiletries

Yardley's are currently planning an Image Survey onToiletries amongst women which will include some questioningon male toiletries. The research reported here provides dataon key attitudinal dimensions for inclusion in the ImageSurvey, and sets out a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 8, 1972
×

Citation

, C. (1972a, September 08). Preliminary qualitative research on men's toiletries. ANA - ESOMAR. Retrieved May 30, 2023, from


https://ana.esomar.org/documents/preliminary-qualitative-research-on-men-s-toiletries


Research reports

Qualitative research for creative development of a national girobank symbol

National Girobank is in some doubt as to the continuedefficacy of the existing logo- 'G' - of NationalGiro in terms of impact and memorability and itscommunications. In the light of the change in name of the organizationfrom National Giro to National...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1978
×

Citation

, C. (1978a, November 01). Qualitative research for creative development of a national girobank symbol. ANA - ESOMAR. Retrieved May 30, 2023, from


https://ana.esomar.org/documents/qualitative-research-for-creative-development-of-a-national-girobank-symbol


Research reports

Qualitative research on Cadbury corporate image

Evidence from various sources suggests that the imageof Cadbury Typhoo may be declining. Many of thegroup' s brands are in second place and declining.Recent trade opinions suggest a lack of confidencein the group.As a result, an advertising campaign...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1978
×

Citation

, C. (1978a, November 01). Qualitative research on Cadbury corporate image. ANA - ESOMAR. Retrieved May 30, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-cadbury-corporate-image


Research reports

Qualitative pack research on CO-OP own label products

This research was commissioned to provide the C.W.S. Design Department with guidance and information on Co-op own label packs derived from an evaluation of consumer attitudes to and perception of Co-op packs in eight product groups. About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1971
×

Citation

, C. (1971a, April 01). Qualitative pack research on CO-OP own label products. ANA - ESOMAR. Retrieved May 30, 2023, from


https://ana.esomar.org/documents/qualitative-pack-research-on-co-op-own-label-products


Research reports

Creative research on 'Energen'

The research had two broad objectives: To examine qualitatively the image of theEnergen brand name from the point of view of marketing and advertising existing R.H.M. products and to explore new product ideas and possible extension to the Energen...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1971
×

Citation

, C. (1971a, May 01). Creative research on 'Energen'. ANA - ESOMAR. Retrieved May 30, 2023, from


https://ana.esomar.org/documents/creative-research-on-energen-