You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Reaction Measurement.
ANA has found 239 results for you, in 281 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research reports

Project 061

Project 061 is the relaunch of Park Drive Tipped and involves:1. A new Pack;2. Introduction of a Coupon Gift Scheme withCatalogue;3. Development of launch and follow-up advertisingcampaigns. This research was designed in order to assessconsumer...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1970
×

Citation

, C. (1970a, August 01). Project 061. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/project-061


Research reports

Report on qualitative research on project 033

The general objectives of this research were to examine consumer reactions to some new advertisements for Sobranie Virginia, both in the light of previousresearch and in terms of new responses which the advertisements might generate. About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1970
×

Citation

, C. (1970a, August 01). Report on qualitative research on project 033. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-project-033


Research reports

Qualitative research on multivitamin concept and name

This research was concerned with a multivitamin product in tablet form. It is envisaged that the product will consist of red and black tablets, packed in a drum,retailing at about £1.0.0. for a month's supply. One tablet of each colour will...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1970
×

Citation

, C. (1970a, August 01). Qualitative research on multivitamin concept and name. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-multivitamin-concept-and-name


Research reports

Qualitative research on Sovereign

This report combines together the results of two sets of group interviews on advertising for Sovereign. For both parts of the research, the general objectiveswere to assess how Sovereign and Player's smokers reacted to the advertisements as themes;...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1970
×

Citation

, C. (1970a, August 01). Qualitative research on Sovereign. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-sovereign


Research reports

Qualitative research on wallcoverings

The objective of this research was to determine whether the concept of this new adhesive, particularly with regard to hessians, is acceptable to decorators who apply hessians and other heavy wallcoverings. In detail the objectives were:1. To obtain...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1970
×

Citation

, C. (1970a, August 01). Qualitative research on wallcoverings. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-wallcoverings


Research reports

VIM liquid

Lever Bros. has developed a new floor cleaner which they intend to market under the brand name Vim Liquid. The brand is a direct application product, the liquid being poured by the housewife straight on to the floor. This research was intended: 1. to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1970
×

Citation

, C. (1970a, August 01). VIM liquid. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/vim-liquid


Research reports

Timpson's store image study

The aim of this research is to investigate consumer reactions to this new presentation of Timpson's, to define what is communicated and identifyany specific negatives or positives within this corporate image. More specifically tho research is...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1970
×

Citation

, C. (1970a, August 01). Timpson's store image study. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/timpson-s-store-image-study


Research reports

Qualitative research on P.I.B. tape

The aim of this research was to investigate the market for pressure sensitive adhesive tapes in retail outlets and to test reactions to P.I.B. tape in this context. More specifically, the research was designed to: 1) Investigate retailers' reaction...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1970
×

Citation

, C. (1970a, July 01). Qualitative research on P.I.B. tape. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-p-i-b-tape


Research reports

Homebake bread

This research was undertaken to provide a preliminary appraisal of housewife reaction to three different concepts (Dry bread mix, wet bread mix, and home bake bread) of homebaked bread. About this collection: Peter Cooper (1936-2010) was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1970
×

Citation

, C. (1970a, June 01). Homebake bread. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/homebake-bread