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Research reports

Qualitative research on Pillsbury meal-maker

At the present time, Pillsbury has launched MealMaker in Southern and Midlands as a packet containingpackets of rice and dehydrated sauce for which the consumer provides meat. The research was required to assess the significance of 'Serves 2'...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1973
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Citation

, C. (1973a, December 01). Qualitative research on Pillsbury meal-maker. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-pillsbury-meal-maker


Research reports

Freeze-dried mushrooms

Prior to large scale in-home testing of the product, itwas considered desirable to elicit consumers' attitudes tothe concept of freeze-dried mushrooms. Since samples ofthe packaged product were available, responses to thepackaging, and to the product...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 25, 1973
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Citation

, C. (1973a, November 25). Freeze-dried mushrooms. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/freeze-dried-mushrooms


Research reports

Beecham's powders + hot lemon

Recent qualitative research into the Beecham's Powderrange indicated that Beecham's Powders + HotLemon could benefit from a more cohesive and integrated packdesign. The present research was designed to evaluate three newpack designs.Each of these...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 15, 1973
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Citation

, C. (1973a, October 15). Beecham's powders + hot lemon . ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/beecham-s-powders-hot-lemon-


Research reports

Qualitative research on Dairy Box development

Rowntree Mackintosh is considering introducing a newfilled product to be sold as a countline in the upper 10p. price bracket. The major objective was to establish which of the two alternative versions was the most attractive. About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 3, 1973
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Citation

, C. (1973a, October 03). Qualitative research on Dairy Box development. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-dairy-box-development


Research reports

Qualitative research on Belladonna

The objectives of the research reported here were to examinethe six new packs in relation to six total concepts inorder to determine which two or three concepts, or whichelements from among all the concepts could be put forwardfor further...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1973
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Citation

, C. (1973a, October 01). Qualitative research on Belladonna . ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-belladonna--10332


Research reports

Qualitative research on fish food

The general objectives of the research were toinvestigate the opportunities that may be open toPedigree Petfoods Ltd., in the fish market. About this collection:Peter Cooper (1936-2010) was co-founder of Cooper Research & Marketing, later...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 11, 1973
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Citation

, C. (1973a, September 11). Qualitative research on fish food. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-fish-food


Research reports

Whitebread Super Premium Pale Ale name and pack concept testing

The concept researched is intended to be a premium beer,selling in its own right as a special (occasional) brew inthe 30-40p price range, to be respected by beer drinkersand adding prestige generally to Whitbread products. The objectives of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 31, 1973
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Citation

, C. (1973a, July 31). Whitebread Super Premium Pale Ale name and pack concept testing. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/whitebread-super-premium-pale-ale-name-and-pack-concept-testing


Research reports

Report on qualitative research on 'Belladonna'

The objectives of the research reported here wereto explore amongst the defined target market responsesat an emotional as well as a rational level to arange of 10 mockup packs and names. About this collection:Peter Cooper (1936-2010) was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 11, 1973
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Citation

, C. (1973a, July 11). Report on qualitative research on 'Belladonna'. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-belladonna-


Research reports

Band-aid "clear strip" product placement tests

Johnson&Johnson have produced a first - aid plaster incorporating a foam pad in a new, clear-strip form. The purpose of this research was to measure theacceptability of the product in comparison with the current flesh-colored band-aid and other...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1973
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Citation

, C. (1973a, July 01). Band-aid "clear strip" product placement tests. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/band-aid-clear-strip-product-placement-tests