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Research reports

NP.24: Two range possibilities

Two new Range possibilities have been devised, at an experimental level, for the general area of serving to guests: 1. Innovatory Concept, based on a sachet mix.2. Traditional Concept based on one-pack convenience presentations.The objectives of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1970
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Citation

, C. (1970a, September 01). NP.24: Two range possibilities. ANA - ESOMAR. Retrieved June 04, 2023, from


https://ana.esomar.org/documents/np-24-two-range-possibilities


Research reports

Qualitative research on Belladonna

Previous research on Belladonna has elicited alternative names befitting with the pack and advertising concept. Further research was necessary to find an acceptablealternative name and to provide a check on the impactof the modified advertising...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1975
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Citation

, C. (1975a, July 01). Qualitative research on Belladonna . ANA - ESOMAR. Retrieved June 04, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-belladonna-


Research reports

Project FF

Project FF is a new fragrance for women, designed to appeal primarily to single girls aged 17- 22 years. A secondary target for the product is all women aged 15- 35 years who areregular users of a fragrance during thedaytime.A concept has been...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 4, 1975
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Citation

, C. (1975a, July 04). Project FF. ANA - ESOMAR. Retrieved June 04, 2023, from


https://ana.esomar.org/documents/project-ff


Research reports

Advertising concept research for Babettes

Four alternative approaches had been devised by Lintas forBabettes Pads, two treatments based on the current strategyand two on a new strategy. The two treatments differed in the emphasis between a 'factual' approach and an 'emotional'approach. The...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1975
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Citation

, C. (1975a, March 01). Advertising concept research for Babettes. ANA - ESOMAR. Retrieved June 04, 2023, from


https://ana.esomar.org/documents/advertising-concept-research-for-babettes


Research reports

Qualitative research on the potential market for a new hard contact lens from Optrex

Optrex Ltd. is preparing to launch a new range ofcontact lenses, and prior to launch needed todetermine the optimum promotional approach toopticians as well as obtaining some first ree actionsto the technical specifications of the lens, andopticians'...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1976
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Citation

, C. (1976a, August 01). Qualitative research on the potential market for a new hard contact lens from Optrex. ANA - ESOMAR. Retrieved June 04, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-the-potential-market-for-a-new-hard-contact-lens-from-optrex


Research reports

Qualitative research into instant oat cereal

Kelloggs have developed an instant oat cereal with addedwheat bran which has performed satisfactorily in producttrials. It is intended to launch the brand as a competitorto Lyons Ready Brek.The aims of the research were to elicit behavioural...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1976
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Citation

, C. (1976a, October 01). Qualitative research into instant oat cereal . ANA - ESOMAR. Retrieved June 04, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-instant-oat-cereal-


Research reports

Qualitative research on multivitamin concept and name

This research was concerned with a multivitamin product in tablet form. It is envisaged that the product will consist of red and black tablets, packed in a drum,retailing at about £1.0.0. for a month's supply. One tablet of each colour will...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1970
×

Citation

, C. (1970a, August 01). Qualitative research on multivitamin concept and name. ANA - ESOMAR. Retrieved June 04, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-multivitamin-concept-and-name


Research reports

Qualitative research on Project Cledwyn

The Cledwyn Project is a development of a multi-purposeliquid hard surface cleaner. The objectives of the research reported here were toevaluate two alternative presentations of the cleaner/disinfectant, and two concept statements.

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1976
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Citation

, C. (1976a, September 01). Qualitative research on Project Cledwyn. ANA - ESOMAR. Retrieved June 04, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-project-cledwyn


Research reports

Qualitative research on project 525

Project 525 includes a number of pf Large Whiff extensions under the Manikin House name. Three specific concepts were examined in this research: Manikin Slims, Mild Blend Manikin Slims, and Long Johns. The objectives of the research were to evaluate...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1971
×

Citation

, C. (1971a, June 01). Qualitative research on project 525. ANA - ESOMAR. Retrieved June 04, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-project-525