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Research reports

Qualitative research into advertising for Jeremiah Colman's sauces

Colmans has produced a new range of quality sauces whichare intended to appear rather special but to lend themselves to everyday usage. Following earlier research whichindicated considerable interest in the range, JWT hasdeveloped a concept...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1977
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Citation

, C. (1977a, January 01). Qualitative research into advertising for Jeremiah Colman's sauces. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-advertising-for-jeremiah-colman-s-sauces


Research reports

Report on qualitative research on attitudes to curtains

Plumbs (Drapers) Preston provides a mail order service for loose covers. They are now planning to develop a mail order service for ready-made curtains.The objectives of the research reported here were to examine consumer requirements in curtain...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1971
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Citation

, C. (1971a, May 01). Report on qualitative research on attitudes to curtains. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-attitudes-to-curtains


Research reports

Project D.C.I. (Part 3)

This is a report of the third part of qualitative research on Project DCI conducted in the Irish Republic. The objectives of this research were:1. To establish which of several pack design best fits the concept. Three packs were examined.2. To...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1971
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Citation

, C. (1971a, October 01). Project D.C.I. (Part 3). ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/project-d-c-i-part-3-


Research reports

Qualitative research on Be-Ro/McDouglas development

Ranks, Hovis McDougall are considering a 'one-grand'strategy for flour, in which 'McD' and 'Be-Ro ' could becombined under the 'McD' name. The advantages of thisstrategy are that it would strengthen McDougall's tradingposition. The broad...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 3, 1972
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Citation

, C. (1972a, October 03). Qualitative research on Be-Ro/McDouglas development. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-be-ro-mcdouglas-development


Research reports

Research report on 'Cornish Custard'

Marketing have developed a new product called CornishCustard which has been produced in two shapes- roundand rectangular. The product is a combination ofwafer biscuit, jam, cream and chocolate.The objectives of the research reported here were...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 3, 1973
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Citation

, C. (1973a, January 03). Research report on 'Cornish Custard'. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/research-report-on-cornish-custard-


Research reports

Qualitative research on Belladonna

The objectives of the research reported here were to examinethe six new packs in relation to six total concepts inorder to determine which two or three concepts, or whichelements from among all the concepts could be put forwardfor further...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1973
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Citation

, C. (1973a, October 01). Qualitative research on Belladonna . ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-belladonna--10332


Research reports

Report on qualitative research on new Cracknel bars

Four new bars have been developed by Rowntree MackintoshLtd. consisting of layers of cracknel with e soft flavoredfilling. The objectives of the research reported here were to assessthe likely acceptability of the bars in product terms toconsumers of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1975
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Citation

, C. (1975a, September 01). Report on qualitative research on new Cracknel bars. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-new-cracknel-bars


Research reports

Qualitative research into spray disinfectant concepts

Spray disinfectants are as yet unknown in the UK market, although they are used very widely in the US and a spray disinfectant has been on theGermany market for two to three years. A program of research has been planned in the UK and Belgium to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1976
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Citation

, C. (1976a, July 01). Qualitative research into spray disinfectant concepts. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-spray-disinfectant-concepts


Research reports

Cabana concept research

Following previous research (CT 2831/2848), a pack design with the name 'Cabana' and an advertising approach have been designed for the coconut and caramel bar.The general objectives of this research were to evaluatethe various elements of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1977
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Citation

, C. (1977a, February 01). Cabana concept research. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/cabana-concept-research