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Research reports

Macleans 'smile' advertising research

A completely new advertising campaign has been developed featuringsmiles as a means of conveying the benefits of clean, strong, healthyteeth from using Mac leans toothpaste. The present research was designedto investigate the impact, memorability,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1976

Research reports

Report on qualitative research on a Toffee Crisp commercial

Ogilvy Mather has produced a new 30 second commercial for Toffee Crisp 'The Station' based on the tune to Chattanooga Choo Choo. The objectives of t his research were: 1. To ascertain the communication of the commercial.2. To discover the mood...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1971

Research reports

Report on qualitative research on a new advertising approach for UDT moneycentres

The research was required to assess the effectiveness ofthe new 'Bank' approach and to determine whether ornot this designation evoked positive or negative attitudes from members of the target market;at the same time, a comparative evaluation of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 28, 1973

Research reports

Qualitative research on Good News commercial

The current campaign for Good News, which has been running for approximately two years, was designed to inform consumers that Good News is a boxed chocolate assortment made up of half milk and half plain chocolates. The 'Guillotine' and 'Karate'...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1970

Research reports

Qualitative research on Vosene commercials

Royds Ltd. has developed two new approaches for advertising Vosene. The above three films were available with two soundtracks: 1. 'Dandruff' claims only; and 2. 'Dandruff and Conditioner' claims. The objectives of the research were to ascertain: -...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1970

Research reports

Research report on Bristows' "shampoo and conditioner in one" presse advertisements

McCann-Erickson has produced five potential press advertisements for the new Eristows shampoo and conditioner in one product. The major objective of the research reported here was to ascertain which of the four main advertisements best communicates...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971

Research reports

Quantitative research on alternative names for BabyBoots

Boots have developed an enlarged range of baby goodsto cover the complete range of needs of the 0-5-year-oldchild. The objectives of this second stage in the research wereto undertake a further investigation of alternative names,concentrating on...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 18, 1974