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Research reports

Qualitative research on Orlando product & concepts

'Orlando' is an orange slice covered in plain chocolate, individually wrapped and packaged ina box. The broad objectives of the researchwere to assess the potential of the product andto provide guidelines on possible positioning and packaging. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1979

Research reports

Qualitative research into new 'Long Matchmakers' packs

The Terry's Bridge Mint style pack developed forLong Matchmakers was highly successful in theprevious research, but its high production costshave obviated its usage. A new 'slide and shell'pack has been developed - dimensions similar tothose of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1979

Research reports

Dairy box packaging research

The main objectives were to evaluate the overall effectof the packs in terms of their fit with Dairy Box imageryand how far they communicated quality, style, andsophistication. Following the first piece of research to coverthese points, a second...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1979

Research reports

Lad 1 creative research

This research was designed to evaluate consumerreactions to the Lad 1 creative development: 1. The campaign idea represented by threeAnimatics;2. Three Animatics (Astronauts, Napoleon and Racehorses);3. The name 'Maes Lite Lager';4. Four possible...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1978

Research reports

Qualitative research into biscuit count line packaging

United Biscuits Ltd., are concerned to appraisetheir current packaging methods in the contextof alternative methods (particularly those beingused on the Continent). For all of these methods, it was necessary todetermine; 1. Which is seen to keep the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1978

Research reports

Qualitative research into Colman's sorbet mix

Previous research into Colman's Sorbet Mix demonstrated theviability of the concept where respondents had an establishedimage of sorbet but also demonstrated certain anxietiesabout the preparation of the product, particularly amongthose respondents...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1978

Research reports

Qualitative research into 100 Pipers advertising developments

In order to progress the re-positioning of 100 PipersWhiskey, DBB Ltd. have developed a number ofadvertising propositions and pack designs.Accordingly, qualitative research was required in orderto determine which, if any, of these approacheswarranted...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1978

Research reports

Qualitative research on Project Starky

Robinson's has developed an Orange Barley breakfast drink which produced favourable reactions from housewives in previous research. They were based mainly on the consistency, the quality and appeal of Robinson's products. The agency has produced...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1978

Research reports

Easy tear dressing strip

Tear-Strip is a new product development inDressing Strips. It is in strip form and canbe torn by hand as required, instead of usingscissors, as with current plastic or fabricdressing strips.At this stage, a prototype product has beendeveloped...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1977