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Research papers

Needed

Today, the process by which advertisers select the programs within which to present their messages is a one-dimensional process based upon a quantitative estimate of the size of the audience, defined by age and sex, delivered by each program. This...

Catalogue: ESOMAR/ARF/JMA Conference 1997: Fit for the global future?
Author: David F. Poltrack
June 15, 1997
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Citation

Poltrack, D. F. (1997a, June 15). Needed. ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/needed


Research papers

The new television environment

The television industry in the U.S. has always been tempered by a competitive marketplace, a commercially driven environment, which has been uniquely shaped by the size of the audience. Luring the past ten years, competition has heated up...

Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research
Author: David F. Poltrack
June 15, 1986
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Citation

Poltrack, D. F. (1986a, June 15). The new television environment. ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/the-new-television-environment