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Research papers

The Role of Research in Powering What Matters In DEI

The global events of the last few years have clearly had a tremendous impact on society, especially when it comesto recognising the wide array of diversity across the globe. Over the past few years, we have been challenged tothink about the way we...

Catalogue: Congress 2022: 75th Anniversary
Authors: Michaela Mora, Damion Taylor, Kerry Edelstein
Companies: Research Narrative, Relevant Insights, Prometheus Digital
September 23, 2022

Videos

The Role of Research in Powering What Matters In DEI

The global events of the last few years have clearly had a tremendous impact on society, especially when it comesto recognising the wide array of diversity across the globe. Over the past few years, we have been challenged tothink about the way we...

Catalogue: Congress 2022: 75th Anniversary
Author:
September 23, 2022

Webinars

Flash news: EU-US Safe Harbour ends

Join us in this special Government Affairs Matters Flash News webinar looking at the court decision and analysing the impact it will have on market research agencies and their clients. We’ll debunk the myths and talk about the actual impact this...

Catalogue: Webinars 2015
Authors: Kim Smouter-Umans, Howard Fienberg, Alexander Singewald, Michelle Goddard, Abby Devine
June 15, 2015

Research papers

The BBC Olympic flame

The London Olympic Games was the major global sporting event of 2012 with four million viewers expected for the opening ceremony. Social media now plays a prominent role in TV, and is key for brands, active in social media arenas, to understand how...

Catalogue: 3D Digital Dimensions 2012: (Online + Social Media + Mobile) Research
Authors: Dan Brilot, Andy Morris, Angharad Houlden, Anita Penn
Company: YouGov
November 6, 2012

Research papers

Online anthropology

A new methodological approach- Online Anthropology- was applied to surface fresh understanding of customer behaviour in the cellular category. The approach revealed a key insight that enabled Sprint to turn a loss of 565,000 customers a quarter into...

Catalogue: Congress 2012: Accelerating Excellence
Author: Colin Utley
Company: MotiveQuest
September 13, 2012

Research papers

Advocracy - Harnessing the power of the consumer

This paper illustrates a new and more robust model for advocacy in the multi-media age. Building upon previous models, the authors identify the different variables that create advocacy and show how to engage people at both the category and brand...

Catalogue: Congress 2010: The Changing Face Of Market Research
Authors: Stephen Phillips, Kate Willis
September 15, 2010

Research papers

A holistic approach to the measurement of WOM

An holistic approach to the measurement of WOM and its impact on consumer's decisions.There is a growing recognition of the power of word of mouth. Join us for a stimulating session in which we'll share results from new research that takes a unique,...

Catalogue: WM3 2009: Change Is In The Air...
Authors: Edward B. Keller, Barak Libai
Company: Engagement Labs
May 7, 2009

Research papers

A-Ha

The ideas outlined in this paper will seek to improve the profitability, profile and value of market research agencies across Asia.The paper shows how the creation and management of online communities can move market research from being a cost centre...

Catalogue: Asia Pacific 2009: Competing On A World Stage
Author: Peter Harris
Company: Colmar Brunton
April 7, 2009

Research papers

Measuring word of mouth

While still in its infancy, the practice of developing and implementing marketing strategies designed to leverage the power of personal recommendations on a grand scale holds great promise. This paper combines a discussion of the results from a...

Catalogue: Leisure 2006
Authors: Heather Magaw, Judy Melanson
October 8, 2006