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Research papers

The 'appiness project

We conducted this research in order to be able to cross analyse the results of these happiness indexes with online behaviour. Our research - in France, Germany and the UK - combined a traditional online survey, which matched the happiness question...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Jennifer Roberton, Matt Browne
Company: respondi
November 11, 2018

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The 'appiness project

We conducted this research in order to be able to cross analyse the results of these happiness indexes with online behaviour. Our research - in France, Germany and the UK - combined a traditional online survey, which matched the happiness question...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Jennifer Roberton, Matt Browne
Company: respondi
November 11, 2018

Research papers

Hispanic Internet usage in perspective

Is there a Hispanic Internet model? Do Mexicans behave the same as Hispanics in the United States or Spaniards in Europe? Are there any correlations between culture and online behavior? How much do the socio-demographics of a country affect online...

Catalogue: Latin America 2001
Authors: Jim Hatch, Sigisbert Ratier
May 1, 2001

Research papers

How to capitalize from the new e-conomy in Latin America

The paper presents new data from the four main Latin American economies (Argentina, Brazil, Colombia, Mexico) on what people really feel about the Internet, how they use it, and their motivations and concerns. It describes the defining...

Catalogue: Latin America 2001
Authors: Rosi Ware, Michelle de Montigny
Company: KANTAR TNS Malaysia
May 1, 2001

Research papers

Dimension of cyberculture in Brazil

This paper illustrates the effects of Internet usage on attitudinal and behavioral aspects and describes different ways in which users’ mode of relationship with the Internet can be profiled and classified for segmentation and analysis purposes...

Catalogue: Latin America 2001
Author: Fabián Echegaray
Company: Market Analysis
May 1, 2001

Research papers

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Focusing on the consumer, the authors of this paper have developed a framework suggesting how use of the internet with its overtones of levity, privacy, and spontaneity – can affect, and be affected by, personality and mood. The issues examined...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Authors: Andy Dexter, David Smith, Joseph Brown
Company: DVL Smith Ltd
September 1, 2000

Research papers

How new and different are consumers in the digital marketplace?

Will the digital marketplace redefine consumer lifestyles? Does networking improve the quality of our lives? What is the overall trend when it comes to internet usage and what trends can be observed with respect to specific sites and services? In...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Author: Jochen Hansen
Company: Institut für Demoskopie Allensbach GmbH
September 1, 2000