Resources Library by ANA

Why Mona Lisa has become the Mona Lisa

This paper examines the influence of Sacred Geometry in making unconscious connections with the human mind thus, making the understanding of brands and logos go beyond semiotics.Working with a variety of brands, packaging and logos, it is quite...

Catalogue: Qualitative 2006

Authors: Grace Janho, Krishna Patnaik

Company: KANTAR TNS Malaysia

October 8, 2006

Pop art project

Several market research studies concluded that in Latin America, design/form represents a strong competitive differential in the cell phone market. In Latin America, design works as a strong compelling element to cell phone consumers.However, the...

Catalogue: Qualitative 2006

Authors: Andréa Lima, Paula Luz, Richard Nelson

October 8, 2006

Grasping the ungraspable

Supporting local businesses to become highly competitive is a major issue for many governments. Within this context the Flemish Minister of Economy ordered a study to examine the effects of product development and design implementation on business...

Catalogue: ESOMAR Public Sector Social Research 2004

Authors: Gino De Vooght, Marjan Desmedt, Jeroen Bloemen, Yves Van Handenhove, Ben Decock

May 9, 2004

Dynamic package design and optimization in the Internet era

This paper presents a systematic approach using conjoint analysis on the Internet to understand how package design factors drive response. The approach differs from conventional methods because the user can create the study, import the necessary...

Catalogue: ESOMAR Conference 2004: Technovate 2

Authors: Rachel Katz, Howard R. Moskowitz, Alex Gofman, Zhenyu Ma, Madhu Manchaiah

Company: Moskowitz Jacobs Inc.

February 1, 2004

Consilience

This presentation explores the role of market research in New Product Development. More specifically it examines a crucial aspect of the NPD process: the areas where various interested parties - the client and the consumer, researchers and designers...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2003

Authors: Phelim O'Leary, Des Bryne

Company: IRIS Network

November 5, 2003

Evaluation of live test stores

Systembolaget, Sweden's alcohol retailing monopoly, acts on a strictly regulated market where the marketing possibilities for the retailer are limited. Meeting and exceeding customers' needs and expectations in the shopping environment is the most...

Catalogue: ESOMAR Conference on Retailing/Category Management 2003

Authors: Jan Enander, Lotta Holfve

October 26, 2003

Tracking consumer attention at the point-of-sale

This presentation provides a new method for measuring attention of consumers at the point-of-sale (POS). This patent-pending method - AttentionTracking - is based on the recent finding that human visual attention can be measured by means of rapid...

Catalogue: ESOMAR Conference on Retailing/Category Management 2003

Authors: Christian Scheier, Steffen Egner, Gisa Steffens

October 26, 2003

Globalization of market research tools

The paper describes a research approach which is particularly suited for international research: a standardized pack test methodology which utilises latest multimedia technologies for on-screen testing of new pack designs. The digitalization of the...

Catalogue: ESOMAR Congress 1999: The Race For Innovation

Authors: Harriet Dehde, Dirk Frank

Company: ISM GLOBAL DYNAMICS GmbH

September 1, 1999

Packaging research

Packaging is a major component in the marketing mix of any brand. It is at least as important as the other components which we take care to get right: advertising, pricing and product formulation. If these others benefit from research, so must...

Catalogue: ESOMAR Handbook Of Market And Opinion Research

Author: Tony Schlaeppi

September 1, 1998