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Research papers

Using web research technology to accelerate innovation

The prevailing business climate these days is increasingly competitive, pushing marketers not only to innovate but also to do this faster than the competition. International competition, fragmented and demanding markets, diverse and rapidly changing...

Catalogue: ESOMAR Net Effects 2001
Author: John S. Pawle
Company: QRi Consulting Ltd.
February 11, 2011
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Citation

Pawle, J. S. (2011a, February 11). Using web research technology to accelerate innovation. ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/using-web-research-technology-to-accelerate-innovation


Research papers

Faster and more effective decision-making through web-based reporting

This paper provides an overview of web-based reporting across a number of dimensions, including why the web should be considered for data reporting; which research applications are most suitable for the web; and what considerations are important when...

Catalogue: ESOMAR Net Effects 2001
Author: Wally Balden
Company: Maritz Research
February 11, 2001
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Citation

Balden, W. (2001a, February 11). Faster and more effective decision-making through web-based reporting. ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/faster-and-more-effective-decision-making-through-web-based-reporting


Research papers

Paradata

The web provides researchers with a gold mine. Every click, response, page movement and delay can be logged and used for analysis. The amount of data that can be captured from web surveys is vast and comprehensive. This paper aims to explain the...

Catalogue: ESOMAR Net Effects 2001
Author: Andrew Jeavons
February 11, 2001
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Citation

Jeavons, A. (2001a, February 11). Paradata. ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/paradata


Research papers

The mobile Internet revolution and its implications for research

Everyday in Japan huge numbers of mobile users access the web from their mobile phones. This presents a unique opportunity to researchers and marketers alike to use the mobile internet as a research platform. This paper illustrates with three case...

Catalogue: ESOMAR Net Effects 2001
Author: Jamies Cattell
February 11, 2001
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Citation

Cattell, J. (2001a, February 11). The mobile Internet revolution and its implications for research . ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/the-mobile-internet-revolution-and-its-implications-for-research-


Research papers

Testing television advertising using interactive television

This paper introduces several new methods aimed at improving ad testing. The power of interactive television and scientific statistical techniques are leveraged to create a unified methodology to test ads. The methodology makes three specific...

Catalogue: ESOMAR Net Effects 2001
Authors: Joshua D. Clinton, John S. Lapinski
February 11, 2001
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Citation

Clinton and Lapinski (2001a, February 11). Testing television advertising using interactive television. ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/testing-television-advertising-using-interactive-television


Research papers

Speed, power and efficiency

This paper presents a case study involving a leading pharmaceutical information company that uses internet-based research as a means of gathering primary data from physicians and other subjects. The company, MORPACE Pharma Group, is now moving toward...

Catalogue: ESOMAR Net Effects 2001
Authors: Karen J. Partridge, Allen Kamer
February 11, 2001
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Citation

Partridge and Kamer (2001a, February 11). Speed, power and efficiency. ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/speed-power-and-efficiency


Research papers

Exciting new conjoint options, via the web

Over the last few years there have been tremendous advances in the world of conjoint analysis in terms of software, mathematics, topics considered, and approaches. These advances create exciting new opportunities for conjoint analysis over the...

Catalogue: ESOMAR Net Effects 2001
Author: Ray Poynter
Company: KANTAR TNS Malaysia
February 11, 2001
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Citation

Poynter, R. (2001a, February 11). Exciting new conjoint options, via the web. ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/exciting-new-conjoint-options-via-the-web


Research papers

Hypercontext: Same as it never was

Technological advances are engendering debate on the survey production line, but the process is only part of the story. Are we in the grip of a drive not towards insight but towards mere automation? Do we want our data deeper – or just cheaper?...

Catalogue: ESOMAR Net Effects 2001
Authors: Andy Dexter, Joseph Brown
Company: DVL Smith Ltd
February 11, 2001
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Citation

Dexter and Brown (2001a, February 11). Hypercontext: Same as it never was. ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/hypercontext-same-as-it-never-was


Research papers

The future of the market research industry in an online and interactive world

This paper envisions the market research industry within the changing online and interactive future, providing a description of a possible future fuelled by the impact of the internet, and the effects this might have on the market research industry....

Catalogue: ESOMAR Net Effects 2001
Author: Ulf Andersen
Company: KANTAR TNS Malaysia
February 11, 2001
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Citation

Andersen, U. (2001a, February 11). The future of the market research industry in an online and interactive world. ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/the-future-of-the-market-research-industry-in-an-online-and-interactive-world