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Research papers

Accelerating B2B sales with Big Data

How Universal Avenue increased earnings for their B2B sales team by creating advanced predictions based on internal and external data streams.

Catalogue: Big Data World 2017: Smart Data Integration
Authors: Jonatan Hedin, Stephen Kirk
November 20, 2017
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Citation

Hedin and Kirk (2017a, November 20). Accelerating B2B sales with Big Data. ANA - ESOMAR. Retrieved December 08, 2023, from


https://ana.esomar.org/documents/accelerating-b2b-sales-with-big-data


Research papers

SUPERCRUNCH data design thinking

Tackle the most common challenge when developing data-driven solutions: How to define a tangible use case? The Supercrunchers will walk you through based on a real-life case.

Catalogue: Big Data World 2017: Smart Data Integration
Authors: David Kaufmann, Norbert Wirth
Company: GfK
November 10, 2017
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Citation

Kaufmann and Wirth (2017a, November 10). SUPERCRUNCH data design thinking. ANA - ESOMAR. Retrieved December 08, 2023, from


https://ana.esomar.org/documents/supercrunch-data-design-thinking


Research papers

The marketing impact score

This presentation answers a key client question: what is the right Marketing Metric?

Catalogue: Big Data World 2017: Smart Data Integration
Authors: Caroline Smiley, Fiona Blades
Company: MESH Experience
November 7, 2017
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Citation

Smiley and Blades (2017a, November 07). The marketing impact score. ANA - ESOMAR. Retrieved December 08, 2023, from


https://ana.esomar.org/documents/the-marketing-impact-score-9139


Videos

Insights association update

Speech from David Almy, CEO, Insights Association, United States.

Catalogue: Big Data World 2017: Smart Data Integration
Author: David Almy
January 15, 2017
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Citation

Almy, D. (2017a, January 15). Insights association update. ANA - ESOMAR. Retrieved December 08, 2023, from


https://ana.esomar.org/documents/insights-association-update


Videos

The marketing impact score

This presentation answers a key client question: what is the right Marketing Metric?

Catalogue: Big Data World 2017: Smart Data Integration
Authors: Caroline Smiley, Fiona Blades
Company: MESH Experience
January 15, 2017
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Citation

Smiley and Blades (2017a, January 15). The marketing impact score. ANA - ESOMAR. Retrieved December 08, 2023, from


https://ana.esomar.org/documents/the-marketing-impact-score


Videos

Accelerating B2B sales with Big Data

How Universal Avenue increased earnings for their B2B sales team by creating advanced predictions based on internal and external data streams.

Catalogue: Big Data World 2017: Smart Data Integration
Authors: Jonatan Hedin, Stephen Kirk
January 15, 2017
×

Citation

Hedin and Kirk (2017a, January 15). Accelerating B2B sales with Big Data. ANA - ESOMAR. Retrieved December 08, 2023, from


https://ana.esomar.org/documents/accelerating-b2b-sales-with-big-data-8953


Research papers

Gaining marketing-relevant knowledge from social media photos

The flood of photos on social media is overwhelming. Every single day, Facebook users upload an average of 351 million images. These snapshots not only provide insights into the users' lives, but also reflects their attitudes and experiences with...

Catalogue: Congress 2016: #WOW
Authors: Raimund Wildner, Carolin Kaiser
Company: GfK
September 22, 2016
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Citation

Wildner and Kaiser (2016a, September 22). Gaining marketing-relevant knowledge from social media photos. ANA - ESOMAR. Retrieved December 08, 2023, from


https://ana.esomar.org/documents/gaining-marketing-relevant-knowledge-from-social-media-photos-8871


Magazines

Revue Française du Marketing (Décembre 2015)

Ce dernier numéro de l'année fait la part belle à deux articles consacrés à la créationde nouvelles échelles de mesure. Parce que il n'est pas de vérité scientifique sur unphénomène sans une mesure de ses causes, de...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
December 1, 2015
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Citation

, A. (2015a, December 01). Revue Française du Marketing (Décembre 2015). ANA - ESOMAR. Retrieved December 08, 2023, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-d-cembre-2015-


Research papers

Towards 20/20 vision

Quality of research analysis has always been dependent on the individual researcher's ability to see clearly without distortion, and discern shades of difference in what they see/ perceive. This ability is particularly critical today, when data is...

Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!
Author: Shobha Prasad
Company: Drshti Strategic Research Service pvt. Ltd.
November 18, 2015
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Citation

Prasad, S. (2015a, November 18). Towards 20/20 vision. ANA - ESOMAR. Retrieved December 08, 2023, from


https://ana.esomar.org/documents/towards-20-20-vision