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Research papers

Market research in the service of purchasing

Although market research on the sales side cannot be regarded as a reflection of procurement market research, there are nevertheless many similarities. The buyer as market researcher can, in other words, obtain much inspiration from research into the...

Catalogue: The European Marketing Research Review 1971
Author: B. Schmidbauer
June 15, 1971
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Citation

Schmidbauer, B. (1971a, June 15). Market research in the service of purchasing. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/market-research-in-the-service-of-purchasing


Research papers

The marketing research function in an international pharmaceutical company

The multi-country marketing research function deals by its very nature largely with quantitative information. Making qualitative analyses across borders from a point thousands of miles away is a difficult task and one that is fraught with potential...

Catalogue: Seminar 1971: Practice And Problems In International Pharmaceutical Marketing Research
Author: Alberta R. Edwards
May 3, 1971
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Citation

Edwards, A. R. (1971a, May 03). The marketing research function in an international pharmaceutical company. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/the-marketing-research-function-in-an-international-pharmaceutical-company-779


Research papers

Observation

To most people "market research" means the concept of questioning by which a picture of the market is built up by representative methods. Even though by far the greatest number of surveys are carried out by means of questionnaires, this is not the...

Catalogue: The European Marketing Research Review 1970
Author: Georg Tolken
June 15, 1970
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Citation

Tolken, G. (1970a, June 15). Observation. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/observation


Research papers

Research into methods of measuring television audiences and data requirements for the British television advertising industry

JICTAR is responsible for collecting the research requirements of its members, formulating a research system which will meet these requirements and preparing a specification for this system and awarding a contract to a research company to operate the...

Catalogue: ESOMAR/WAPOR Congress 1969
Author: Tony Twyman
June 15, 1969
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Citation

Twyman, T. (1969a, June 15). Research into methods of measuring television audiences and data requirements for the British television advertising industry. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/research-into-methods-of-measuring-television-audiences-and-data-requirements-for-the-british-television-advertising-industry


Research papers

Industrial data and new trends in industrial marketing research

The aim of this paper is to convey to all marketing research experts present at the current ESOMAR Seminar some idea of the major changes taking place in Europe at this moment with respect to methods and techniques of market research on industrial...

Catalogue: Seminar 1969: Research In Industrial Marketing
Authors: Louise Perruche, P. Rouge, Mario Miraglia, Herbert Geiger, Iginio Lagioni
March 5, 1969
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Citation

Perruche, Rouge, Miraglia, Geiger and Lagioni (1969a, March 05). Industrial data and new trends in industrial marketing research. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/industrial-data-and-new-trends-in-industrial-marketing-research


Research papers

Forecasting capital expenditure on machinery and prefabricated buildings

This short paper summarises the main findings on some experimental research, particularly for the four year period 1960-1963. The paper will describe briefly, the thinking behind the approach, the method used to collect the information, what the data...

Catalogue: Seminar 1968: Market Research On Agriculture And Farmers
Author: W. Miller Crichton
May 1, 1968
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Citation

Crichton, W. M. (1968a, May 01). Forecasting capital expenditure on machinery and prefabricated buildings. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/forecasting-capital-expenditure-on-machinery-and-prefabricated-buildings


Research papers

Operational research, market research and advertising

The distinction between operational research (OR) and market research is a clear one. The task of operational research is to predict and compare the outcomes of alternative management plans and decisions; the distinctive approach is to develop models...

Catalogue: The European Marketing Research Review 1967
Author: Bernard Warner
August 1, 1967
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Citation

Warner, B. (1967a, August 01). Operational research, market research and advertising. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/operational-research-market-research-and-advertising-464


Research papers

Significativity of the persuasion degree in the judgements expressed in the interviewing process, and a procedure for measuring it

The problem of evaluating judgements obtained by questioning is an open one. If such Judgements are to be used as a basis for market policy decisions, we must be certain they are valid. They must be differentiated and analysed. This should be based...

Catalogue: ESOMAR Congress 1964
Author: Herbert Flögel
June 15, 1964
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Citation

Flögel, H. (1964a, June 15). Significativity of the persuasion degree in the judgements expressed in the interviewing process, and a procedure for measuring it. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/significativity-of-the-persuasion-degree-in-the-judgements-expressed-in-the-interviewing-process-and-a-procedure-for-measuring-it


Research papers

The use of postal surveys in the assessment of certain characteristics of non-consumer markets

A major problem of market research units, in any field but we suggest particularly in industrial market research is to achieve the optimum rather than the maximum amount of data required, but with the maximum degree of precision necessary for the...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Author: Eric Shankleman
June 15, 1962
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Citation

Shankleman, E. (1962a, June 15). The use of postal surveys in the assessment of certain characteristics of non-consumer markets. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/the-use-of-postal-surveys-in-the-assessment-of-certain-characteristics-of-non-consumer-markets