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Research reports

Quantitative research on Lyons Maid 'Caterpillar'

Lyons Maid has developed a series of different productsin the area of 'lce Pops' all of which would be marketedat a higher price than the lp. 'lee Pops '. Previousresearch has demonstrated that a 'Caterpillar' version ofthe product does have appeal...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1976
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Citation

, C. (1976a, February 01). Quantitative research on Lyons Maid 'Caterpillar'. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/quantitative-research-on-lyons-maid-caterpillar-


Research reports

Qualitative research on 'value for money' advertising

The research objectives were: 1. To explore in a modest qualitative study, theattitudes of householders to the perceived priceand value for money of electricity in the currentsituation. 2. To investigate in the same study,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1975
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Citation

, C. (1975a, August 01). Qualitative research on 'value for money' advertising. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-value-for-money-advertising


Research reports

Qualitative research on Kleenex tissues

The objectives of this research were:1. To find out respondents' brand preferences andreasons for selecting a particular brand of tissues;2. To look at preferences in pack sizes and reasonsfor these preferences, probing the relative importanceof such...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 28, 1974
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Citation

, C. (1974a, January 28). Qualitative research on Kleenex tissues. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-kleenex-tissues


Research reports

Qualitative research on Project 099

The general objectives of this research were to exploresmokers' reactions to Project 099 and to indicate possible waysin which the 099 material could be tested out quantitatively.Project 099 is a Senior Service value for money proposition aimedat...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 5, 1974
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Citation

, C. (1974a, January 05). Qualitative research on Project 099. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-project-099


Research reports

Qualitative research on P.I.B. tape

The aim of this research was to investigate the market for pressure sensitive adhesive tapes in retail outlets and to test reactions to P.I.B. tape in this context. More specifically, the research was designed to: 1) Investigate retailers' reaction...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1970
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Citation

, C. (1970a, July 01). Qualitative research on P.I.B. tape. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-p-i-b-tape