Resources Library by ANA

Price sensitivity, does it increase during a recession?

In this paper, the authors describe a method which has been tested over many years. It offers a means for testing the sales effect of price decisions before the new price has been released on the market. Thus marketing companies can evaluate pricing...

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice

Authors: Alain Pioche, Lynn Y.S. Lin, Patrick G. M. Standen

Company: Burke, Inc.

June 15, 1984

Discovery of a new target group by means of market research as an a answer to recession

The situation on the oil market in Germany has been an extremely difficult one for a number of years. Permanent price fights of the established trademark companies among each other and with the petrol stations of consumer markets have, for a long...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession

Author: Jurgen Meyer

June 15, 1984

Discovery of a new target group by means of market research as an aanswer to recession (German)

The situation on the oil market in Germany has been an extremely difficult one for a number of years. Permanent price fights of the established trademark companies among each other and with the petrol stations of consumer markets have, for a long...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession

Author: Jurgen Meyer

June 15, 1984

Pricing new products at better value for money

In today's tough environment, the pricing decision for a new product has become more essential for future profitability and also more difficult to make. Market Research can help on two key issues, dealing with new products under development : Price...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Authors: Jean-Paul Frappa, Yves Marbeau

June 15, 1982

Changing economic conditions in turbulent times

The evaluation of price expectations in consumer sentiment surveys is rather ambiguous. Time series in price expectations and time to buy from our continuous research in this field show that as long as prices can go up and can come down, people will...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Author: Wim J. de Jonge

Company: NIPO

June 15, 1982

Determining optimum pricing in closed universe prediction panels

The examples in this paper are drawn from one example of 'closed universe panels' ie. Sharescale Panels, which are set up on an ad hoc basis to measure particular product fields, usually to test the effect that a new brand might have in that field....

Catalogue: Seminar 1982: The Effective Use Of Panels

Author: John Parfitt

June 15, 1982

Value for money

In product fields in which children are interested and deeply involved (like sweets), they are strongly price-conscious. Despite the fact that they finance their purchases only partly by their own pocket money and rely widely on other "resources"...

Catalogue: Seminar 1980: Children And Young People

Author: Gernot Schwentner

Company: Unabhängiges Meinungsforschungsinstitut INFO GmbH

June 15, 1980

Living with inflation

Recent rapid inflation in Britain has led to a reappraisal of their needs by newspaper readers. This has led to considerable changes in their buying habits, and consequent marked shifts in the proportions of people who buy for different reasons....

Catalogue: Seminar 1976: Research Into Distribution Problems And Consumer Purchasing Behaviour For The Publishing Industry

Authors: J. Perry, M. J. Scott

December 1, 1976

PAKOM: The price-sales functions of competing brands

This model, which is called PAKOM from the initials of its German name, concerns itself with the effects of price differences and indicates what influence the price policy for a product has on the level of sales, against the background of competitor...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

Author: Klaus Kornobis

Company: Nielsen

September 1, 1976