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Videos

The fickle mistress

This presentation deals with the impact of brand renovation on loyal consumers, and the role of the Change-Constancy Conflict in the loyal consumer's response to such changes. It sets out the stages and allied emotions that the consumer goes through...

Catalogue: Global Qualitative 2014: Research Renaissance
Author: Shobha Prasad
June 15, 2014
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Citation

Prasad, S. (2014a, June 15). The fickle mistress. ANA - ESOMAR. Retrieved March 28, 2023, from


https://ana.esomar.org/documents/the-fickle-mistress


Videos

When you can smell the feel and touch the colour

This presentation experiments with a completely out of the box methodology to help innovation labs get better inputs in product development – unbiased, more discriminating.Innovation teams need help with exploring only texture articulation and...

Catalogue: Global Qualitative 2014: Research Renaissance
Authors: Runa Gupta, Vartika Hali, Vishal Sampat
June 15, 2014
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Citation

Gupta, Hali and Sampat (2014a, June 15). When you can smell the feel and touch the colour. ANA - ESOMAR. Retrieved March 28, 2023, from


https://ana.esomar.org/documents/when-you-can-smell-the-feel-and-touch-the-colour


Videos

On-site scenario groups: From lab to life

The task: Evaluate hospitality, cleanliness, safety, and announcements of Deutsche Bahn, Germany’s national rail. The answer: This study was not conducted in a clinical facility where experiences and expectations were explored retrospectively to...

Catalogue: Global Qualitative 2014: Research Renaissance
Authors: Klaus Berkensträter, Christine Schaper
Company: Ipsos MRBI
June 15, 2014
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Citation

Berkensträter and Schaper (2014a, June 15). On-site scenario groups: From lab to life. ANA - ESOMAR. Retrieved March 28, 2023, from


https://ana.esomar.org/documents/on-site-scenario-groups-from-lab-to-life


Videos

Brands that make me smile

Researchers are increasingly collecting user-generated content as part of the research process. This presentation highlights the problems encountered when using selfie photographs (selfies) to measure in-the-moment responses towards brands, focusing...

Catalogue: Global Qualitative 2014: Research Renaissance
Author: Pete Comley
Company: Join the Dots InSites Consulting
June 15, 2014
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Citation

Comley, P. (2014a, June 15). Brands that make me smile. ANA - ESOMAR. Retrieved March 28, 2023, from


https://ana.esomar.org/documents/brands-that-make-me-smile-8164


Research papers

Treasure hunt

Games are not only easy and quick but are also highly involving for respondents, researchers and clients alike. Games are also an excellent tool to project people's minds into real life situations and to simulate complex decision-making processes....

Catalogue: Global Qualitative 2014: Research Renaissance
Authors: Sebastian Prassek, Nina Keller
Company: Happy Thinking People
November 18, 2014
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Citation

Prassek and Keller (2014a, November 18). Treasure hunt. ANA - ESOMAR. Retrieved March 28, 2023, from


https://ana.esomar.org/documents/treasure-hunt-8371


Research papers

When you can smell the feel and touch the colour

This presentation experiments with a completely out of the box methodology to help innovation labs get better inputs in product development – unbiased, more discriminating.Innovation teams need help with exploring only texture articulation and...

Catalogue: Global Qualitative 2014: Research Renaissance
Authors: Vishal Sampat, Vartika Hali, Runa Gupta
November 18, 2014
×

Citation

Sampat, Hali and Gupta (2014a, November 18). When you can smell the feel and touch the colour. ANA - ESOMAR. Retrieved March 28, 2023, from


https://ana.esomar.org/documents/when-you-can-smell-the-feel-and-touch-the-colour-8373


Research papers

Brands that make me smile

Researchers are increasingly collecting user-generated content as part of the research process. This presentation highlights the problems encountered when using selfie photographs (selfies) to measure in-the-moment responses towards brands, focusing...

Catalogue: Global Qualitative 2014: Research Renaissance
Author: Pete Comley
Company: Join the Dots InSites Consulting
November 18, 2014
×

Citation

Comley, P. (2014a, November 18). Brands that make me smile. ANA - ESOMAR. Retrieved March 28, 2023, from


https://ana.esomar.org/documents/brands-that-make-me-smile


Research papers

Getting close to youth

Based on new qualitative research, workshops and Viacom insights from 10 West, North and Central European markets, discover the five key themes in the lives of Millennials and how to use them both in marketing and in market research approaches. Is...

Catalogue: Global Qualitative 2014: Research Renaissance
Authors: Joeri Van den Bergh, Anneleen Boullart, Patrick Alders, Martijn Van Bijnen
Company: InSites Consulting
November 18, 2014
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Citation

Van den Bergh, Boullart, Alders and Van Bijnen (2014a, November 18). Getting close to youth. ANA - ESOMAR. Retrieved March 28, 2023, from


https://ana.esomar.org/documents/getting-close-to-youth-8365


Research papers

Goodbye Big Data, hello big stories

For centuries, stories have been the most powerful way for people to understand their place in the world. In an era of big data, this is still true. In fact, stories are more important than ever. Data is good, but if we only see the world through...

Catalogue: Global Qualitative 2014: Research Renaissance
Author: Martin Lee
Company: Acacia Avenue
November 18, 2014
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Citation

Lee, M. (2014a, November 18). Goodbye Big Data, hello big stories. ANA - ESOMAR. Retrieved March 28, 2023, from


https://ana.esomar.org/documents/goodbye-big-data-hello-big-stories-8366